Turist Rehberlerinin Algılanan Marka Kişiliği, Turist Duyguları, Turist Memnuniyeti ve Turist Sadakati Arasındaki Yapısal İlişkilerin İncelenmesi (Investigation of The Structural Relations Between Tourist Guides  Perceived Brand Personality, Tourist Emotions, Tourist Satisfaction and Tourist Loyalty)

Demir, Beste; Türkmen, Serkan

doi:10.26677/tr1010.2022.1081

Cited by 3 publications

(1 citation statement)

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“…However, the biggest advantage of providing satisfaction is that it prevents the spread of negative thoughts about the product or service. The inclination of dissatisfied tourists to communicate their experiences with their surroundings is greater in comparison to that of satisfied tourists (Demir, 2021).…”

Section: Tourist Satisfactionmentioning

confidence: 93%

The effect of country personality on destination choice and satisfaction

Akgoz,

Gok,

Salvarci

et al. 2023

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The developments in the century we live in have also affected the tourism sector. In particular, competition between destinations has increased, and many new destinations have begun to be offered to tourists. This situation has caused the decision-making processes of tourists to become more complex. Because consumption preference decisions are affected by emotional as well as rational factors. Many factors play a role in tourists' destination choices and purchasing decisions. When we consider countries as destinations, country personalities can also influence the destination choice of tourists. From this point of view, it is aimed at determining whether the country’s personality as perceived by tourists visiting Turkey has an effect on their destination choice and satisfaction. It is known that a positive perception of country personality has a significant effect on consumers' destination choice and, accordingly, their satisfaction with the destination. In this context, first a conceptual framework was created, and then data were collected through face-to-face and online surveys with tourists. In the research, 395 of the questionnaires applied to foreign tourists visiting Turkey were evaluated. The data obtained in the study were analyzed with the SPSS statistical package program and discussed in terms of descriptive and inferential statistics. As a result of the analysis, it has been determined that there is a significant relationship between the country personality's destination choice and satisfaction. In addition, with the regression analysis, it was seen that the personality of the country positively affected both the destination choice decisions and satisfaction perceptions of the tourists.

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Section: Tourist Satisfactionmentioning

confidence: 93%

The effect of country personality on destination choice and satisfaction

Akgoz,

Gok,

Salvarci

et al. 2023

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Examining the Relationships Between Destination Image, Tourist Satisfaction, Gastro Tourism Attitudes and Repeat Recommendation Intentions: The Case of Istanbul

Önal Şeyhanlıoğlu,

Hasoğlu

2024

tursoc

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El objetivo de esta investigación es determinar los efectos de la imagen del destino, la satisfacción del turista, las actitudes gastronómicas y las intenciones de revisita de los turistas extranjeros alojados en hoteles de cinco estrellas de Estambul. En la investigación se utilizó la técnica de la encuesta, uno de los métodos de investigación cuantitativa. Se obtuvieron 402 cuestionarios de turistas extranjeros. Se realizó un modelo de ecuaciones estructurales con los datos obtenidos mediante el programa Amos. Según los resultados de la investigación, la conclusión clave es que, si bien existe un efecto positivo entre la imagen del destino y las actitudes gastronómicas y la satisfacción del turista, no hay ningún efecto entre las actitudes gastronómicas y la intención de volver a visitar el destino.

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Turist rehberlerinin Instagram paylaşımlarının kişisel markalaşma kapsamında göstergebilimsel analizi

Ercan,

Kaygalak-celebi

2024

Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi

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Değişen dünyayla birlikte markalaşma ürün ve hizmetlerin yanı sıra kişisel bir boyuta taşınmakta ve kişiler kendi markalarını yaratmaktadır. Kişisel bir marka yaratma imkanı sağlayan önemli mesleklerden biri turist rehberliğidir. Turist rehberleri meslek icrasında kullandıkları kendilerine özgü üslup ve anlatım tarzıyla kişisel bir marka yaratarak tercih edilme olasılığını arttırabilmektedirler. Kendi markasını yaratma sürecinde turist rehberlerinin kullandığı kanallar arasında sosyal medya önemli bir yer edinmektedir. Bu bağlamda araştırmada, kişisel markalaşma kapsamında turist rehberlerinin sosyal medya mecrası Instagram profillerinden yayınladıkları görsellerde ön planda yer alan unsurların belirlenmesi amaçlanmaktadır. Kişisel Instagram hesabından görsel paylaşan ve en az 10 bin takipçisi bulunan turist rehberlerinin en fazla beğeni alan görsel paylaşımları göstergebilimsel analiz yöntemiyle incelenmiştir. Araştırma sonucunda, turist rehberlerinin görsel paylaşımlarında uzmanlaşma, konumlandırma, tema, renk ve tasarım, hedef kitleyle bağlantı, fiziksel yapı, kişisel farkındalık, kişisel değerler ve kişilik olmak üzere birçok farklı kişisel markalaşma unsurlarını ön plana çıkardıkları görülmektedir.

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Cited by 3 publications

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The effect of country personality on destination choice and satisfaction

The effect of country personality on destination choice and satisfaction

Examining the Relationships Between Destination Image, Tourist Satisfaction, Gastro Tourism Attitudes and Repeat Recommendation Intentions: The Case of Istanbul

Turist rehberlerinin Instagram paylaşımlarının kişisel markalaşma kapsamında göstergebilimsel analizi

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