2023
DOI: 10.2478/csep-2023-0008
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Turning Pages, Facing Challenges: Unveiling Business Inactivity and SMEs' Challenges in Romania's Book Publishing Market

Cecilia Ciocîrlan,
Bogdan Hrib

Abstract: Book publishing companies navigate the interplay between localization and globalization seamlessly, yet the cadence at which global dynamics infiltrate local markets unfolds at different rhythms. Using publicly available data about the performance of Romanian book publishers, this paper explores the local market and its dynamics from 2018 to 2021. The results indicate "an inactivity trend" among enterprises: more than 40% of companies could not generate a net profit, and more than 50% had no employees. The pre… Show more

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