2014
DOI: 10.1080/08838151.2014.966361
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Tweeting but not Talking: The Missing Element in Talk Radio's Institutional Use of Twitter

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Cited by 17 publications
(10 citation statements)
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“…23 However, local talk radio Twitter accounts rarely engage with audiences in two-way conversations. 24 The evidence is mixed when it comes to interactivity at local newspapers. Lauterer found that small weekly and daily papers tend to be closer to their readers, and engagement by readers can be high.…”
Section: Interactivity By News Outlet Typementioning
confidence: 99%
“…23 However, local talk radio Twitter accounts rarely engage with audiences in two-way conversations. 24 The evidence is mixed when it comes to interactivity at local newspapers. Lauterer found that small weekly and daily papers tend to be closer to their readers, and engagement by readers can be high.…”
Section: Interactivity By News Outlet Typementioning
confidence: 99%
“…How media as an institution is adopting Twitter is also a subject of study. Furthermore, scholars explore the ways television stations [98] and talk radio [99] use Twitter.…”
Section: Recent Research Themesmentioning
confidence: 99%
“…Research indicates mixed results regarding the amount of engagement by journalists at different types and sizes of news media outlets. Local talk radio stations use their Twitter handle mostly as a means of one-way communication to provide information to the audience and links to the station’s own content (Herrera-Damas & Hermida, 2014). However, television journalists seem to be more interactive.…”
Section: Interactivity By News Outlet Typementioning
confidence: 99%