Uberland: Algorithmic Boss in the New Economy

Abstract

In Uberland, Alex Rosenblat takes readers on a journey through the ride-hailing work culture of Uber drivers: how they work, communicate, and form communities. The author combines interviews, digital ethnography, and participant observation to show how technology, specifically algorithmic management, categorizes workers as consumers of technology yet manages them as workers, changing what it means to be employed in the twenty-first century.