“…The sustainability and competitiveness of an organization (Jennings & Lumpkin, 1992;Wei & Lee, 2004) partially depend on its capacity to understand and anticipate changes in its external environment (Xu, Kaye et al, 2003), to reduce the uncertainty related to decisionmaking (Walkers, Jiang et al, 2003), to adjust its strategy and objectives (Choo, 2001), and to adapt its tactics. This implies, in particular, being able to collect and filter out relevant information (Mosley Roche, 1996) that is often drowned in the flow of over-abundant information, to share and disseminate it to the concerned individuals, to analyse the information, and to use it to create sense for the organization (Rouibah & Ould-Ali, 2002).…”