Underlying the Dimension of Knowledge Factors in Purchasing Halal Product Among Muslim Consumers

Abstract

This paper aims to investigate the dimension of knowledge factors of Muslim society’s purchase intention towards Halal products. Knowledge and religious belief are used as the independent variable while consumers’ factor intention is the dependent one. A quantitative study in this research utilizes a purposive sampling method that will generate answers from 400 respondents. These respondents are the Muslim consumers of the Micro Small Medium Enterprise (MSME) industry. The study is designed using a quantitative method which is Exploratory Factor Analysis (EFA). It is employed for data analysis to determine the number of knowledge factors or components of Muslim consumers in purchasing Halal product in Majalengka, Indonesia. From the exploratory factor analysis, the finding identifies three dimension of knowledge factors of Muslim consumers in purchasing Halal product.

The influence of knowledge on wholesomeness, labelling and trust toward Muslim consumers purchase behaviour of Syubhah semi-processed food products

“…The Islamic teaching explicitly encourages Muslim consumers to choose, purchase and consume the beneficial food that is Halal (Arsil et al , 2018; Bukhari et al , 2020; Septi et al , 2020) and avoid non- Halal and Syubhah food. The non- Halal , also traditionally known as Haram, means unlawful or unallowable products (e.g.…”

The effect of e-WOM, halal awareness, influencer marketing and lifestyle to the purchase decision of imported packaged food products

“…Halal awareness means understanding, experience, knowledge or interest in consuming and seeking information about halal products. Islam requires a moslem to choose, buy, and consume halal food and avoid the haram or whose the halal status is unclear (Arsil et al, 2018;Bukhari et al, 2020;Septi et al, 2020). Consuming halal food is an order from Allah, and every moslem have to obey this and make halal food consumption as a lifestyle so that it becomes a consideration for consumers before making a purchase decision .…”