Understand and quantify the consumers’ cognitive behavior for the appropriateness features of product aesthetics through the eye-tracking technique

Singh, Jitender; Sarkar, Prabir

doi:10.1007/s12008-023-01656-3

Int J Interact Des Manuf

2023

DOI: 10.1007/s12008-023-01656-3

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Understand and quantify the consumers’ cognitive behavior for the appropriateness features of product aesthetics through the eye-tracking technique

Jitender Singh,

Prabir Sarkar

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Understand and quantify the consumers’ cognitive behavior for the appropriateness features of product aesthetics through the eye-tracking technique

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References 105 publications

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