“…Recent publications on innovation diffusion into organisations have focused on topics from training (Sharma & Yetton, 2007), patterns of adoption (Freitas, 2008;Xue et.al, 2008) and effects of firm size (Freitas, 2008;Battisti and Iona, 2009), to monitoring and measuring diffusion (Armbruster et.al 2008) and recognising its differing stages (Freitas, 2008;Yu and Tao, 2009;Carayannis and Turner 2006;Larsen, 2005;Lapointe and Rivard, 2005). However, the majority have explored the effects of management involvement in the process (Panuwatwanich et.al, 2009;Peansupap and Walker, 2006;Lapointe and Rivard, 2005;Dong, 2008;Lyytinen and Rose, 2003).…”