Understanding Challenges and Opportunities Before Wellness Tourism in India

Rawat, Surya Rashmi

doi:10.5958/0976-5506.2017.00414.4

Cited by 1 publication

(3 citation statements)

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“…The increase in world demand for these amenities has led to a significant diversification of the offer. In some cases, these services are associated with "hotels-spa" (Lehto and Lehto, 2019;Chen et al, 2015;Medina-Mun ˜oz and Medina-Mun ˜oz, 2013;Kucerov a et al, 2010;Mueller and Kaufmann, 2001), with centers dedicated to "spas" (Luo et al, 2018) or "spa tourism" (Kazakov and Oyner, 2020;Han et al, 2020;Rawat, 2017;Hudson et al, 2017); they may also be found in a "spa destination" (Hashim et al, 2019;Han et al, 2018;Milicevic et al, 2013) and are targeted to a particular clientele (e.g. "luxury spa"; Kelly, 2010).…”

Section: Spasmentioning

confidence: 99%

“…These may include ["sauna and beauty service" (Plz akov a and Crespo, 2019)], "fitness" (Plz akov a and Crespo, 2019; Damijani c, 2019; Luo et al, 2018), "cosmetics" (Hjalager and Konu, 2011), "massages" (physical therapy and osteopathy) (Dillette et al, 2020), "rhythmic movement therapy (RMT)" (Pykh and Pykh, 2014). This component may also include "gyms" (Rawat, 2017), physical activity and coaching by a personal trainer and intellectual wellness activities (e.g. group-based games and reading options).…”

Section: Care Of Body and Mindmentioning

confidence: 99%

“…Enogastronomic experiences are becoming a more and more significant component of wellness tourism products in the realm of food and beverages enterprises. This category specifically refers to "food quality and/or food service fresh and local" (Dillette et al, 2020), "nutritional foods" (Luo et al, 2018), "healthy food" (Rawat, 2017), "indigenous food" (Mnguni and Giampiccoli, 2015), as well as structured "dietary" programs geared toward healthier lifestyles (Damijani c, 2019).…”

Section: Enogastronomymentioning

confidence: 99%

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Wellness tourism and the components of its offer system: a holistic perspective

Dini

Pencarelli

2021

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Purpose The purpose of this paper is to conceptually examine the phenomenon of wellness tourism under a holistic and systemic lens, focusing on the offer system and the main components necessary for the staging of wellness experiences. This approach to holistic wellbeing within the tourism sector has led to a broadening of the type of services and experiences that make up the value propositions that can positively contribute to people’s wellbeing. Design/methodology/approach This study identifies and defines the components of wellness tourism (including sectors not traditionally associated with it) through a review and analysis of the extant literature on “wellness tourism” and “wellbeing tourism” of the past two decades; the components were classified through an open coding process. Findings Wellness tourism, as a broad multidimensional concept, is composed by ten different components of the offer system: hot springs, spas, medical tourism, care of the body and mind, enogastronomy, sports, nature and environment, culture, spirituality and events. Each of these categories may represent a single touristic offer targeted to specific market segments, but they may also be one of several components within an integrated mix of tourism products proposed. Originality/value A holistic view of wellness tourism has implications for strategic marketing processes. Destination Management Organizations and company managers should segment their demand according to more innovative criteria than what has traditionally been adopted for wellness in terms of health care and medical procedures. Value propositions for tourists should be wellness-driven to satisfy the growing demand for wellness/well-being and should involve the participation of all the various actors and producers within the wellness tourism offer system at wellness destinations.

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