Understanding Consumer Purchasing Intention in Social Commerce Through Live Streaming Content and Sales Promotion

Cyntia, Catarina; Ramadanty, Sari

doi:10.1109/conmedia60526.2023.10428258

2023 7th International Conference on New Media Studies (CONMEDIA) 2023

DOI: 10.1109/conmedia60526.2023.10428258

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Understanding Consumer Purchasing Intention in Social Commerce Through Live Streaming Content and Sales Promotion

Catarina Cyntia,

Sari Ramadanty

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Understanding Consumer Purchasing Intention in Social Commerce Through Live Streaming Content and Sales Promotion

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