Understanding continuance usage of mobile services

Zhou, Tao

doi:10.1504/ijmc.2013.050995

Cited by 31 publications

(12 citation statements)

References 44 publications

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“…Compared with the enabling effects of both perceived usefulness and perceived enjoyment on user behaviour, switching barriers may exert an effect as inhibitors (Zhou, 2013). Switching barriers may prevent users from switching and, therefore, may help facilitate continuance usage.…”

Section: H11: Perceived Enjoyment Is Positively Related To Switching mentioning

confidence: 99%

Understanding mobile IM continuance usage from the perspectives of network externality and switching costs

Zhou

Yong

2015

IJMC

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Retaining users and facilitating their continuance usage are essential for mobile service providers to increase both revenues and profits. This research integrates the perspectives of network externality and switching costs to propose a model for investigating the continuance usage of mobile instant messaging services. Network externality arises from both direct and indirect sources and is conceptualised as referent network size and perceived complementarity, respectively. The results show that perceived complementarity is the main factor affecting perceived enjoyment, whereas referent network size has a strong effect on perceived usefulness. Switching costs is the main factor determining switching barriers. Perceived usefulness, perceived enjoyment and switching barriers determine continuance usage.

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Section: H11: Perceived Enjoyment Is Positively Related To Switching mentioning

confidence: 99%

Understanding mobile IM continuance usage from the perspectives of network externality and switching costs

Zhou

Yong

2015

IJMC

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“…The continuous usage is crucial for the success of mobile service providers in increasing revenues and profits (Zhou, 2013;Zhou, Li and Liu, 2015), to designing MSNAs that ensure continuous usage which has become a critical challenge for application company managers. In this highly competitive business environment, application companies must understand user behaviour and related factors.…”

Section: Introductionmentioning

confidence: 99%

Examining social influence factors affecting consumer continuous usage intention for mobile social networking applications

Wang

Chou

2016

IJMC

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Due to the rapid increase in the use of mobile devices, mobile socialnetworking applications (MSNAs) have proliferated during recent years. MSNAs can provide social groups with a means to communicate among group members. Although studies have shown that social influence is relevant to individual and group collective behaviour, few studies have investigated the predictive relationships between multiple integrated social influence factors and the behavioural intention for the use of MSNAs. Therefore, we examined the effects of social influence factors (injunctive norms, descriptive norms, social identity, and group norms) on the continued intentions to use MSNAs. Data collected though the website of an online survey company yielded 830 usable questionnaires. We used structural equation modelling (SEM) to test the hypothesised relationships. The results indicate that injunctive norms, descriptive norms, and social identity were positively related to continued usage intention, whereas group norms were unrelated to continued usage intention. Understanding consumer decisions regarding the repeated use of an MSNA is necessary for mobile application (M-app) developers to design programs that ensure user retention.

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“…Mobile internet (MI), an advanced form of internet allowing people to interact, create and share content regardless of their physical location through cellular (e.g., GSM, CDMA, LTE) and wireless (e.g., Wi-Fi, WiMAX, RFID) networks, is attracting attention from businesses as a new driving force to develop strategic applications in many different industries (e.g., logistics, retail and financial services) (Barnes, 2003;Lee et al, 2013;Zhou, 2013). The mobile office, which is one of the strategic uses of MI, utilises enterprise mobile software on employees' mobile handhelds in a B2e environment.…”

Section: Introductionmentioning

confidence: 99%

Exploring factors affecting the adoption of mobile office in business: an integration of TPB with perceived value

Seol

Lee

2016

IJMC

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This study develops and empirically tests a research model to comprehensively examine factors influencing the success of the mobile office (i.e., adoption) in business. In particular, this study proposes an integrated theoretical framework that combines the theory of planned behaviour (TPB) and the perspective of perceived value. By doing so, it aims to examine not only fundamental determinants of an information system (IS) adoption proposed by TPB (i.e., attitude, subjective norm, and behavioural control) but also various psychological and emotional factors that determine users' attitude towards IS through the perspective of perceived value. The results indicate that perceived value, colleague opinion and self-efficacy are critical antecedents that increase users' intention to adopt new technology. Furthermore, perceived usefulness and social image are the salient drivers of mobile office adoption because they increase users' value; on the other hand, performance risk and psychological risk are the salient barriers to adoption because they reduce users' value.Keywords: mobile office; intention to use; TPB; theory of planned behaviour; perceived value; perceived benefit; perceived risk. 2 S. Seol et al.Reference to this paper should be made as follows: Seol, S., Lee, H. and Zo, H. (2016) 'Exploring factors affecting the adoption of mobile office in business: an integration of TPB with perceived value', Int.

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Understanding continuance usage of mobile services

Cited by 31 publications

References 44 publications

Understanding mobile IM continuance usage from the perspectives of network externality and switching costs

Understanding mobile IM continuance usage from the perspectives of network externality and switching costs

Examining social influence factors affecting consumer continuous usage intention for mobile social networking applications

Exploring factors affecting the adoption of mobile office in business: an integration of TPB with perceived value

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