Understanding Destination Brand Experience

Abstract

Ecotourism is one of the most vital catalysts of conservation and sustainable development in tourism. Ecotourism favours the production of economic and administrative support for protected areas, heightens the understanding of environmental and historical values, and improves the visitor's experience. The chapter explains the conceptual understanding and aspects of destination band experience and looks into the theoretical foundation of destination brand experience in the ecotourism industry. Furthermore, it explores the factors influencing destination brand experience, strategies, challenges and future trends in managing ecotourism. Destination marketers could design their marketing communication programs to better integrate with the expectations of intended tourists to augment their destination experience. Policymakers might also use this information to develop sustainable tourism plans and regulate how tourism influences the environment and the local community, ultimately leading to a refined destination brand experience.