2018
DOI: 10.1080/14766086.2018.1503088
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Understanding entrepreneurial decision-making by objectivizing subtle cues

Abstract: We propose a theory for entrepreneurial decision-making based on classic grounded theory covering data of a total of 42 entrepreneurs. Objectivizing subtle cues, refers to “the process of discovering, following and making use of internal and external subtle cues (conscious emotions, thoughts, perceptions and information).” This paper presents a redefinition, re-contextualization and reconceptualization of entrepreneurial decision-making, intuition, and intuiting processes. It also examines subtle cues as expr… Show more

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Cited by 9 publications
(13 citation statements)
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“…Intuition generally acts as a trigger to action in uncertain and unpredictable contexts. Conversely, analytical tools and rational thinking permit entrepreneurs to assess the contents of intuitive choices and to make sense out of them, objectivizing the subtle cues that inspire entrepreneurial decisions and actions (Nandram et al, 2018). Embracing this perspective, the overlapping of intuition and rationality occurs both in the exploration and in the exploitation of entrepreneurial opportunities, contributing to the timeliness and the effectiveness of the decision making process (Matzler et al, 2014a, b).…”
Section: The Cluster Analysismentioning
confidence: 99%
“…Intuition generally acts as a trigger to action in uncertain and unpredictable contexts. Conversely, analytical tools and rational thinking permit entrepreneurs to assess the contents of intuitive choices and to make sense out of them, objectivizing the subtle cues that inspire entrepreneurial decisions and actions (Nandram et al, 2018). Embracing this perspective, the overlapping of intuition and rationality occurs both in the exploration and in the exploitation of entrepreneurial opportunities, contributing to the timeliness and the effectiveness of the decision making process (Matzler et al, 2014a, b).…”
Section: The Cluster Analysismentioning
confidence: 99%
“…This journal seeks to define the field of management spirituality and religion (MSR) through conceptual, theoretical, and empirical understandings, including metaphysical explanations of MSR. The search revealed three articles with the term intuition in the articles' abstract (Nandram et al, 2018;Norlyk Herriott, 2009;Schnall and Cannon, 2012).…”
Section: [Table 2 Here]mentioning
confidence: 99%
“…What should be the role of various institutions and the ethical norms they prescribe? How much of human behavior should be driven by universal guidelines, and how much should be empowered by local views and individual sources of decision making, such as subtle cues that go beyond reason (Nandram et al, 2018)? Aṣṭāṅga Yoga philosophy, an Indian spiritual tradition tells us that dichotomies or schismatic perspectives are a consequence of ignorance and prescribes an eight fold path to come out of this ignorance towards integrativeness.…”
Section: Introductionmentioning
confidence: 99%