2024
DOI: 10.54082/jupin.384
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Understanding Psychological Dynamics in Consumer Decision-Making Processes in the Digital Marketing Era: A Review

Frans Sudirjo,
Abu Muna Almaududi Ausat,
Suherlan Suherlan
et al.

Abstract: The digital era has fundamentally transformed marketing paradigms. This shift underscores the need to understand how consumer psychology interacts within the digital environment. This research aims to provide deeper insights into how consumer psychology plays a role in decision-making processes in the digital marketing era, along with its implications for marketing practices. The research methodology employed is a literature review using qualitative approaches and descriptive analysis. Data for the literature … Show more

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