Understanding Relationships Between Corporate Social Responsibility, Organizational Identification, and Ethical Organizational Behavior

Abstract

This chapter presents elements of a student-faculty collaborative research that quantitatively examined the predictive relationships of retail employees' perceptions of corporate social responsibility (PCSR) and organizational identification (POI) on their perceptions of ethical organizational behavior (PEOB). One hundred and eighteen retail employees from 20 companies in the United States Virgin Islands (USVI) participated in an online survey. While no predictive relationship was found, the findings of this study identified significant relationships between retail employees PCSR, POI, and perceived ethical organizational behavior PEOB. The strongest association was discovered between PCSR and POI. Thus, this chapter spotlights a need for retail organizations to focus on the potential of employees' PSCR and POI in creating more authentic and responsible organizational environment.