Understanding the Moderating Effect of Marital Status in Explaining the Relationship between Perceived Behavioural Control and Intention to Use Online Shopping

Abstract

The transmission of the covid-19 virus has resulted in face-to-face daily activities. Online platforms are now the choice of consumers for trading. although online platforms are gaining attention, but if there are still people who do not fully accept this technology, then it is feared that this technology will be a waste of time. therefore, this study aims to identify the role of marital status in moderating the relationship between perceived behavioral control and intention to use online shopping. this study is a quantitative study. data were collected using non-probability sampling techniques. as many as 280 respondents answered the questionnaire. the instrument used is based on previous studies. the findings of the study indicate that marital status does not play a significant role as a moderator. this study also discusses the implications for practicality.