Augmented reality (AR) has found application in online games, social media, interior design, and other services since the success of the smartphone game Pokémon Go in 2016. With recent news on the metaverse and the AR cloud, the contexts in which the technology is used become more and more ubiquitous. This is problematic, since AR requires various different sensors gathering real-time, context-specific personal information about the users, causing more severe and new privacy threats compared to other technologies. These threats can have adverse consequences on information self-determination and the freedom of choice and, thus, need to be investigated as long as AR is still shapeable. This communication paper takes on a bird’s eye perspective and considers the ethical concept of autonomy as the core principle to derive recommendations and measures to ensure autonomy. These principles are supposed to guide future work on AR suggested in this article, which is strongly needed in order to end up with privacy-friendly AR technologies in the future.