Understanding the relationship between tourists’ perceptions of the authenticity of traditional village cultural landscapes and behavioural intentions, mediated by memorable tourism experiences and place attachment

How has rural tourism influenced the sustainable development of traditional villages? A systematic literature review

“… [ 10 , 32 , 34 , 73 , 77 , 90 , 113 , 114 , 116 , 119 , 120 , 124 , 125 , 130 , 152 , 156 ] Culture Loss of authenticity Development of tourism might harm the traditional village's internal culture and exterior appearance, Cultural distortion due to catering to tourists' interests. [ 32 , 72 , 108 , 110 , 112 , 118 , 127 , 129 , 131 , 132 , 138 , 139 , 157 , 158 ] Loss of rurality The “core-periphery” pattern of the spatial planning and centered around tourist's interests in rural tourism caused the loss of rurality [ 92 , 93 , 103 , 119 ] Loss of identity The newly constructed local identity initiated by tourism can undermine the preexisting identity of the village. Locals start to think and act like the ‘guest’ community and even consider tourists superior or only play the role of a native.…”

“…Moreover, particularly following the Covid-19 pandemic, the over reliance on a solitary source of income renders communities exceedingly susceptible to unforeseen circumstances [ 90 , 116 , 125 ]. Preserving traditional livelihoods while developing tourism is a strategy to enhance the resilience of traditional villages [ 158 ], while also safeguarding the fundamental authenticity of these villages [ 133 , 137 , 138 ].…”

Impact of the Perceived Quality of Traditional Villages’ Cultural Landscapes on Tourists’ Loyalty

“…In China, traditional villages convey both tangible and intangible types of cultural heritage (Fu, Zhou, and Deng 2021), and embody thousands of years of cultural and historical roots (Li and Wang 2023). These villages showcase diverse regional cultures and folk customs, with rich historical, cultural, social, artistic, and economic values (J.…”

“…Currently, tourism development for and construction of traditional villages are in a critical transformation period (Li and Wang 2023). A better understanding of tourists' perceived quality regarding the cultural landscape in traditional villages and their subsequent behavioral intentions can help develop tourism in traditional villages.…”

“…Traditional villages are an important part of Chinese culture, as they provide both tangible and intangible forms of non-renewable heritage, including historical, cultural, archival, and research values (Gao, Wu, and Zhao 2020; Tang et al 2021). These villages' rich human resources are critical in developing rural tourism (Gao and Wu DOI: https://doi.org/10.14505/jemt.v14.7 (71).04 2017), which serves as a carrier of regional, traditional characteristics and historical heritage; they also tangibly preserve many historical landscapes and intangibly, many traditional customs, which are key in attracting tourists to rural areas (Li and Wang 2023;Tieskens et al 2017). Coupled with a series of national documents and policies on rural revitalization development, this has contributed to the gradual emergence of traditional villages as important destinations in rural tourism (Demirović et al 2019;Long and Tu 2018).…”