Understanding the usage, Modifications, Limitations and Criticisms of Technology Acceptance Model (TAM)

Malatji, William Ratjeana; Eck, Rene van; Zuva, Tranos

doi:10.25046/aj050612

Cited by 55 publications

(33 citation statements)

References 25 publications

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“…According to past literatures, it is a general idea of PU deviating from the essential methods of information systems, development, and application, without questioning whether certain technologies may have social aftereffects using a specific platform. Other issues, such as cost and structural imperatives that push learners to adopt in line with innovation, may have been overlooked by PU and PEOU variables (Malatji et al, 2020). Previous research by Malatji et al (2020) revealed that PEOU has no effect on the adoption of online innovations for small and medium-sized businesses.…”

Section: Discussionmentioning

confidence: 99%

“…Other issues, such as cost and structural imperatives that push learners to adopt in line with innovation, may have been overlooked by PU and PEOU variables (Malatji et al, 2020). Previous research by Malatji et al (2020) revealed that PEOU has no effect on the adoption of online innovations for small and medium-sized businesses. Furthermore, due to subjective elements such as societal values and norms, individual characteristics, and personality traits, online behavior cannot be quantified reliably in an observed study (Malatji et al, 2020;Zaineldeen et al, 2020).…”

Section: Discussionmentioning

confidence: 99%

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Continuance Intention of Massive Open Online Course Learners in Higher Education: A Sustainable Development Initiative

Guillen

2022

SBR

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This study focuses on higher education institutions in Metro Manila, Philippines, with their initiative to use and adopt Massive Open Online Courses (MOOCs) by analyzing the continuance intention to use MOOC platforms among students or learners. This recently gained popularity due to emergency remote learning in Metro Manila, the pandemic’s epicenter. This study also aims to understand the transformative impact of MOOC education on traditional and online learning. In addition, the study utilized survey research with 122 MOOC learners via purposive sampling, given the nature and composition of the respondents. The data collected were analyzed using the structural equation modeling-path analysis to substantiate the hypotheses using the extended Technology Acceptance Model. The relationship between attitude to continuance intention and continuance intention to transformative impact was significant. However, perceived usefulness, perceived ease of use, and motivation were insignificant. It can be implied from the study the changing values of learners and students during the pandemic. Learning should not be an option but a way of life regardless of the circumstances and complement traditional learning. Finally, the study shows that the integration of MOOCs is the next big thing in global education, an impact on the school’s contribution to sustainable development goals through MOOC coverage by identifying the continuance intention among students and learners.

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Continuance Intention of Massive Open Online Course Learners in Higher Education: A Sustainable Development Initiative

Guillen

2022

SBR

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“…Meanwhile, the criticism aspect of teacher digital technology which occupies the lowest level of maturity indicates that teachers are still very reluctant to be able to distinguish and choose digital technology correctly [25]. High complexity in critical thinking to select and review digital technology is a fundamental factor in the very low critical competence of digital technology teachers [28]. Critical in choosing and using digital technology is very important, especially when it will be integrated in learning [29].…”

Section: The Maturity Levels Of the Dtc On Vocational Teachersmentioning

confidence: 99%

The maturity levels of the digital technology competence in vocational education

Astuti

Arifin

Nurtanto

et al. 2022

IJERE

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<span>This study aimed to analyze the maturity level of teachers and vocational students. It also measured differences in the maturity level of teachers and vocational students in mastering the digital technology competence (DTC) in vocational education. Quantitative research used a design developed by Hoy and Adams. A total of 233 respondents came from public and private schools in vocational schools in Yogyakarta, Indonesia. Data was collected using a Likert scale questionnaire (1-4). The data were analyzed by descriptive statistics and inferential statistics with one-way analysis of variance (ANOVA). The results on the maturity level of vocational teachers obtained a score of 13.16-23.68 in the "Low" category and for vocational students obtained a score of 12.98-22.12 in the "Low" category, and there was no significant difference. Teachers and students in vocational schools must have awareness in improving digital technology capabilities at the criticism technology level.</span>

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“…However, the adoption of health and fitness apps during the lockdown cannot be fully explained by TAM. As many prior studies have argued (Zaineldeen et al, 2020;Malatji et al, 2020), TAM only focuses on the technological features of IS products but ignores other external factors, such as enjoyment, social influence and facilitating conditions. The COVID-19-related lockdown created a complicated environment that put pressure on people's mental health, businesses, social relationships and so on (Zhu et al, 2021).…”

Section: Theoretical Implicationsmentioning

confidence: 99%

Does gender really matter? Exploring determinants behind consumers' intention to use contactless fitness services during the COVID-19 pandemic: a focus on health and fitness apps

Zhu

Wang

Zeng

et al. 2022

INTR

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PurposeThis research created a theoretical framework based on theory of consumption values (TCV) and theory of perceived risk (TPR) to investigate the determinant factors behind consumers' intention to use health and fitness apps during the COVID-19-related lockdown. In addition, based on selectivity hypothesis theory (SHT), this study also explored how gender differences moderate the relationships between the determinants and consumers' behavioral intention.Design/methodology/approachA total of 613 respondents completed a self-reported online questionnaire. Structural equation modeling was conducted to test the role of potential determinants in influencing consumers' behavioral intention. Hierarchical multiple regression was performed to examine the moderating effect of gender.FindingsThe findings of this research revealed that physical appearance, general health, enjoyment, affiliation and condition have positive influences on consumers' behavioral intention, while privacy risk and security risk exert negative impact on consumers' behavioral intention. More importantly, the moderating results indicated that only affiliation, privacy risk and security risk have stronger influences on female, while other predictors showed the same effects on both genders.Practical implicationsFitness providers should embrace health and fitness apps as a new contactless tool to offer services during and after the COVID-19-related lockdown. Fitness providers and app developers need to focus more on the utility and quality of their health and fitness apps. In addition, they should add more gamification elements to health and fitness apps because these elements could increase consumers' hedonic experience especially during the lockdown. Third, the security systems in health and fitness apps should be continuously updated to decline privacy risk during and after the COVID-19-related lockdown. Lastly, when female consumers are targeted during the lockdown, fitness providers should make more efforts to imbue health and fitness apps with more social features and improve the level of security.Originality/valueAlthough the importance of contactless technologies has been highlighted ever since the beginning of the COVID-19 pandemic, there has been very little research on the usage of health and fitness apps during the lockdown based on TCV and TPR. Meanwhile, the moderating role of gender differences in this context remains underexplored. This research is one of the early attempts to fill in these gaps. The findings of this study will enhance the theoretical framework regarding the acceptance and use of health and fitness apps; it also challenges the generalizability of SHT in the context of the COVID-19-related lockdown. Moreover, several important implications for the health and fitness industry during and after the COVID-19 pandemic were suggested.

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Understanding the usage, Modifications, Limitations and Criticisms of Technology Acceptance Model (TAM)

Cited by 55 publications

References 25 publications

Continuance Intention of Massive Open Online Course Learners in Higher Education: A Sustainable Development Initiative

Continuance Intention of Massive Open Online Course Learners in Higher Education: A Sustainable Development Initiative

The maturity levels of the digital technology competence in vocational education

Does gender really matter? Exploring determinants behind consumers' intention to use contactless fitness services during the COVID-19 pandemic: a focus on health and fitness apps

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