DOI: 10.26481/dis.20230626ac
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Understanding Waste Separation Behavior through the Application of an Extended Form of the Theory of Planned Behavior (TPB)

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“…Subjective norms are crucial in developing an individual ability towards purchase, while attitude is important in fostering willingness. Concari (2023) in his study attempted to investigate the integrated effect of TRA along with TPB for understanding of purchasing behavior with reference to green product, however it lacks the applicability in analyzing the actual behavioral components.…”
Section: Research Gapmentioning
confidence: 99%
“…Subjective norms are crucial in developing an individual ability towards purchase, while attitude is important in fostering willingness. Concari (2023) in his study attempted to investigate the integrated effect of TRA along with TPB for understanding of purchasing behavior with reference to green product, however it lacks the applicability in analyzing the actual behavioral components.…”
Section: Research Gapmentioning
confidence: 99%