Chapter 11 Networking Platforms "Social media is not a media. The key is to listen, engage, and build relationships." ~David Alston, technology and marketing startup entrepreneur 11.1 Know the Playing Field The technology and software landscape changes quickly, but this chapter covers currently relevant platforms and their uses, various apps, and other forms of relevant remote networking, such as phone use and email. Certain players in the online domain have staying power and are likely to be relevant for a while to come, such as Facebook, Twitter, and LinkedIn. However, new competitors regularly enter the market, and there is no way to know for sure what will remain relevant, what will fade away, and what new platform may upset the status quo. For example, Google+ for consumers was shut down on April 2, 2019. 1 Regardless, this chapter covers currently relevant platforms and their uses. The exercises at the end of Chapter 10 were designed to provide you with a general idea of how you would like to engage with your network via content, and to create a schedule for your digital and social media usage. As you read, look for platforms that will be useful towards these goals and plans, and make notes about which remote networking methods you would like to further research or pursue. 11.2 Suggestions for Basic Etiquette and Use The same etiquette caveats that apply to in-person interactions (see Section 4.4) also apply in the digital realm. The applicability of the following suggestions will depend the scenarios and cultures involved. As you consider proper etiquette for remote, digital, and online networking, remember the core principles of sustainable networking: kindness and interacting in a mutually beneficial way that allows people to be comfortable. Many of the methods of communication described here involve typed text, and the quality of that text is important. First, do your best to avoid misspellings and other typographical errors. Your text doesn't have to be perfect, but errors will add noise and distract from the message you are trying to communicate. When you send someone a message or make a post, re-read or proofread your messages.