Uniqueness as a Draw for Riding Under the Midnight Sun

Abstract

The Yukon Territory, in Canada's western Arctic, has tremendous potential for tourism. The territory has abundant natural beauty, and a historical mystique that naturally draws people to the destination. The Yukon has already established itself as an adventure tourism destination for activities such as paddling (canoeing, kayaking and rafting) and dog-sledding. However, mountain biking is a new segment of the Yukon tourism industry. A greater understanding of tourism in the Arctic can be developed through an examination of the destination attributes that draw mountain bike tourists to the Yukon.