United we stand, divided we fall: How firms can engage consumers in their fight against counterfeits

Protection of intellectual property rights in the European Union: The role of customs authorities on the example of Poland

“…The fourth research area deals with the consequences of counterfeiting and piracy -not only negative, but sometimes also positive ones -which are faced by companies whose operations are legitimate and by economies (Chaudhry & Walsh, 1996;OECD, 2008). Another one, the fifth research direction relating to a literature study includes managerial strategies, instruments used and actions taken by companies in response to counterfeiting and piracy (Berman, 2008;Cesareo & Stötinger, 2015;Chaudhry at al., 2005;Li, 2004;Liang & Xue, 2010;Yang at al., 2008). And finally, the sixth research area reflects a view on the supply of illicit products, by examining the supply chains and distribution of entities committing the breach (Cho at al., 2015;Piquero, 2005;Speier at al., 2011;Wilson & Kinghorn, 2015;J.…”

Analysis of anti-counterfeiting tactics to diffuse consumer demand

“…With reference to this last categorization, the literature has consistently highlighted the fact that among all stakeholders, consumers have always received the least attention (Cesareo and Stöttinger 2015;. Multiple are the reasons for which companies are cautious in targeting consumers.…”

“…In our analysis, we focus on technological possibilities, as well as strategic and operational choices companies pursue in targeting consumers. In a previous work (Cesareo and Stöttinger 2015), we detailed such a toolset of CAMs by joining evidences from past literature with practical solutions implemented by managers. We thus distinguished CAMs as being product related, communication related, distribution related and price related.…”

“…While focusing on measures eradicating the supply as the driving force, addressing consumers is vital to fight the overall challenges posed by the phenomena (Sonmez et al 2013). Countermeasures usually cater to stakeholders such as governments, international organizations, distribution partners or the counterfeiters themselves, whereas consumers are addressed only to a small extent (Cesareo and Pastore 2014b;Cesareo and Stöttinger 2015;. For our contribution, we define counterfeiting/piracy as "any unauthorized manufacturing of goods whose special characteristics are protected by Intellectual Property Rights (trademarks, patents and copyrights)", which is in line with the World Intellectual Property Organization (WIPO) (2015) as well as Chaudhry and Zimmermann Zimmerman 2009, p. 2, based on Cordell et al 1996).…”

“…Technological changes such as the Internet and social media have led to the fact that consumers can not only access counterfeits and pirated digital goods much easier, with a mouse click, opening up new distribution channels, but they also have more information available about both product categories. These developments have led to the fact that consumers are more knowledgeable and also experienced when it comes to product counterfeiting and digital piracy (Cesareo and Stöttinger 2015).…”