1995
DOI: 10.1080/08824099509362046
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Universal values structure and individualism — collectivism: A U.S. test

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Cited by 8 publications
(5 citation statements)
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“…To date, Schwartz's value survey has been used to only a limited extent within marketing. Studies have involved topics such as television viewing habits 23,24 and organic food consumption.…”
Section: Resultsmentioning
confidence: 99%
“…To date, Schwartz's value survey has been used to only a limited extent within marketing. Studies have involved topics such as television viewing habits 23,24 and organic food consumption.…”
Section: Resultsmentioning
confidence: 99%
“…Firstly, in this study, pro-environmentalism was related to some expected (Self-transcendence) but also some unexpected (Conservatism) higher-order values from Schwartz's HVS when compared to the findings from other countries. As Self-transcendence and Conservatism both relate to the social/collectivist dimension (Kapoor et al, 1995;Rudnev et al, 2018), these results imply that collectivist value types, which infer the care that transcends the self, and includes others in the collective, may also extend to the entire "co-world". The findings for the basic value of Self-direction were inconclusive in other studies.…”
Section: Discussionmentioning
confidence: 81%
“…In Schwartz's model, Conservatism comprises values related to social stability and tradition (Schultz and Zelezny, 2003;Schwartz, 1994), so it may be surprising that it also predicts the care for nature. However, as some authors show, in Schwartz's model, Self-transcendence and Conservatism both relate to the social or collective dimension vs. Self-enhancement and Openness to change, which relate to the individual value types (Kapoor, Wolfe and Blue, 1995;Rudnev, Magun and Schwartz, 2018). Therefore, it seems that pro-environmentalism could be related to the values that promote the sense of communalism vs. individualism for these six CE countries.…”
Section: Discussionmentioning
confidence: 95%
“…First, the level of social cohesion in the regions considered could be playing a role. Citizens of the United States and England have adopted decidedly independent and individualistically autonomous stances when considering how we interact and what we can expect from others in society (Alleyne, 2009; Allik and Realo, 2004; Kapoor et al, 1995). In contrast, many Arab countries have been considered as based historically on group relational solidarity (Abu-Saad, 1998).…”
Section: Discussionmentioning
confidence: 99%