University Educational Services Marketing: Features, Opportunities, Problems

Amerkhanova, A. B.; Meshkov, V.R.

doi:10.32014/2019.2518-1467.163

Cited by 2 publications

(2 citation statements)

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“…[12; 13]. Priorities for the development of education and science in the context of evolving open information society in innovative economies were analysed in investigations of Ukrainian, Kazakh and Russian scientists [14,15,16]. All these scientific approaches are relevant, in particular, for the economy of Ukraine, Kazakhstan, the Russian Federation, Belarus.…”

Section: Nas Rk Is Pleased To Announce That Bulletin Of Nas Rk Scientific Journal Has Been Accepted For Indexing In the Emerging Sources mentioning

confidence: 99%

Selection of Financial Stimulation Instruments of Enterprise’s Innovation Activity in Open Economy: The Case of Ukraine

Demchyshak¹,

Bahriy²,

Brychka³

et al. 2021

Bulletin of NAS RK

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Section: Nas Rk Is Pleased To Announce That Bulletin Of Nas Rk Scientific Journal Has Been Accepted For Indexing In the Emerging Sources mentioning

confidence: 99%

Selection of Financial Stimulation Instruments of Enterprise’s Innovation Activity in Open Economy: The Case of Ukraine

Demchyshak¹,

Bahriy²,

Brychka³

et al. 2021

Bulletin of NAS RK

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“…Scholars of the problems of higher education competitiveness in the post-soviet countries, in particular Kazakhstan, Russia, Ukraine focus the attention to the issues of marketing educational services, including effective pricing policy of HEIs [10], flexible technologies of management [11,12].…”

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confidence: 99%

Simulation of Tuition Fees in Competitiveness Management of Higher Education Institutions (Case of Ukraine's Universities)

Panchyshyn¹,

Hrynkevych²,

Marets³

et al. 2020

THE NATIONAL ACADEMY OF SCIENCES OF THE REPUBLIC OF KAZAKHSTAN

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The purpose of study is to simulate the tuition fees in Ukrainian higher education institutions (HEIs), taking into account the internal and external factors of their activity. The choice of variable models is based on the theoretical study and classification of pricing factors in higher education. The empirical part of the research is performed according to online data of 35 Ukrainian universities. Using correlation analysis, we found that the main factors that impact variability the tuition fees variation are: 1) academic reputation of HEI, 2) popularity of the study program among entrants, 3) population income in the region of HEIs activity. To simulate the tuition fees, taking into account the essential factors, the programming language R was used. The modeling found that there is an issue with the overpricing and underpricing of education in Ukrainian HEIs in comparison with its theoretically justifiable value. Competition in the market of educational services forces Ukrainian universities to pursue a pricing policy that is accompanied by both too high and low tuition fees, which do not cover training costs and do not provide long-term development. The results of modeling could be used to improve the quality of decision making process in HEIs management.

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University Educational Services Marketing: Features, Opportunities, Problems

Cited by 2 publications

References 0 publications

Selection of Financial Stimulation Instruments of Enterprise’s Innovation Activity in Open Economy: The Case of Ukraine

Selection of Financial Stimulation Instruments of Enterprise’s Innovation Activity in Open Economy: The Case of Ukraine

Simulation of Tuition Fees in Competitiveness Management of Higher Education Institutions (Case of Ukraine's Universities)

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