2024
DOI: 10.5210/fm.v29i1.13181
|View full text |Cite
|
Sign up to set email alerts
|

"Unlock a better life: Here's how!": A critical inquiry into how life coaches gain capital and shape legitimacy using Instagram's affordances

Bert Verhulst,
Ralf De Wolf,
Tom Evens
et al.

Abstract: Instagram has become a primary platform via which life coaches establish a relationship with potential clients and advertise their professional services. In this study, we draw from Bourdieu’s work on taste and capital to unravel how life coaches capitalize on the affordances of Instagram to generate legitimacy and credibility for their profession. Drawing from a one-month observation of 1,650 posts collected from 20 Instagram profiles of life coaches, our analysis provides insight into how these professionals… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...

Citation Types

0
0
0

Publication Types

Select...

Relationship

0
0

Authors

Journals

citations
Cited by 0 publications
references
References 56 publications
0
0
0
Order By: Relevance

No citations

Set email alert for when this publication receives citations?