Unlocking Hidden Market Segments: A Data-Driven Approach Exemplified by the Electric Vehicle Market

Jodlbauer, Herbert; Shailesh, Tripathi; Bachmann, Nadine; Brunner, Manuel

doi:10.2139/ssrn.4450601

2023

DOI: 10.2139/ssrn.4450601

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Unlocking Hidden Market Segments: A Data-Driven Approach Exemplified by the Electric Vehicle Market

Herbert Jodlbauer¹,

Tripathi Shailesh²,

Nadine Bachmann³

et al.

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Unlocking Hidden Market Segments: A Data-Driven Approach Exemplified by the Electric Vehicle Market

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