Unlocking the Potential of Artificial Intelligence in Fashion Design and E-Commerce Applications: The Case of Midjourney

Zhang, Yanbo; Liu, Chuanlan

doi:10.3390/jtaer19010035

Cited by 7 publications

(1 citation statement)

References 36 publications

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“…Its potential for integration with artificial intelligence (AI) technology, for instance, is significant. AI has the potential to transform the direction of text-to-image systems, and this integration could contribute to the growth of digital fashion businesses [5]. Furthermore, digital presentation technology can also be extended to other fields to achieve cross-border applications.…”

Section: Introductionmentioning

confidence: 99%

Digital Virtual Simulation for Cultural Clothing Restoration: Case Study of Tang Dynasty Mural ‘Diplomatic Envoys’ from Crown Prince Zhang Huai’s Tomb

Liu,

Cui,

Wang

2024

JTAER

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The advent of 3D virtual presentation technology for clothing has led to the gradual popularisation of digital virtual clothing in the modern fashion industry. However, there remains a gap between the application of this technology and the integration of cultural attributes in the field of digital communication of traditional cultural clothing. Consequently, the objective of this paper is to propose the establishment of a fusion system integrating archaeological research on traditional culture with emerging virtual presentation technology. This paper draws inspiration from the replicability and easy dissemination of digital products to combine cultural archaeology and digital technology. The aim is to provide ideas for the diversity of dissemination of cultural heritage. The research object is Diplomatic Envoys, a Chinese mural painting of the Tang Dynasty that depicts friendly exchanges between countries. The research is divided into two research stages. A CLO3D software-based digital restoration test was conducted to reproduce the costumes of officials and foreign envoys depicted in the Tang Dynasty mural. The FAHP model was employed to verify the accuracy of the restoration results. The experiment demonstrated that the digitally reconstructed clothing exhibited a high degree of similarity to the unearthed mural figure clothing object. Furthermore, the restoration result passed the credibility verification, resulting in a ‘credible’ outcome. The application of digital virtual simulation clothing restoration methods offers two key advantages. Firstly, in comparison with traditional clothing restoration methods, digital restoration enables the rapid assessment of the resulting clothing effect, thereby reducing the likelihood of secondary damage to cultural relics due to manual errors. Secondly, the benefits of digital technology facilitate the convenient storage, replication, and dissemination of clothing data information. Data can not only be extended to online exhibition halls but also to game animation, clothing production, and other fields for the purposes of creative redesign and information dissemination. Furthermore, these benefits can penetrate the education industry to disseminate information to the public through all-round display models and explanations.

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Section: Introductionmentioning

confidence: 99%

Digital Virtual Simulation for Cultural Clothing Restoration: Case Study of Tang Dynasty Mural ‘Diplomatic Envoys’ from Crown Prince Zhang Huai’s Tomb

Liu,

Cui,

Wang

2024

JTAER

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TimeGPT in load forecasting: A large time series model perspective

Liao,

Wang,

Yang

et al. 2025

Applied Energy

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Unveiling how consumers accept digital-only fashion: an empirical examination building upon the functional theory of attitudes

Zhang,

Liu

2024

JEBDE

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PurposeDigital-only fashion represents an ideal fusion of sustainability and fashionability, garnering growing interest among fashion professionals. However, there is a noticeable gap in research focusing on digital-only fashion acceptance among consumers. Hence, this study aims to empirically examine consumers’ motivations, evaluations and acceptance of digital-only fashion based on the Functional Theory of Attitudes.Design/methodology/approachA US-based research agency was hired to collect data, resulting in 247 completed survey responses. Data analysis was conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach.FindingsTesting results highlight that consumer acceptance of digital-only fashion is directly influenced by both overall attitude and self-expressive attitude. Self-expression is particularly pivotal in digital-only fashion acceptance. Adorning avatars and dressing realistic on-screen bodies are distinct yet complementary aspects of using digital-only fashion. Consumers with positive environmental beliefs about digital-only fashion are concerned about how well digital-only fashion items allow them to express such beliefs.Originality/valueThis study innovatively applied the functional theory of attitudes to the emerging domain of digital-only fashion and identified consumers’ four functional attitudes toward digital-only fashion, along with the underlying motivations served by each functional attitude. Furthermore, this study provides valuable practical insights across the digital-only fashion value chain.

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Unlocking the Potential of Artificial Intelligence in Fashion Design and E-Commerce Applications: The Case of Midjourney

Cited by 7 publications

References 36 publications

Digital Virtual Simulation for Cultural Clothing Restoration: Case Study of Tang Dynasty Mural ‘Diplomatic Envoys’ from Crown Prince Zhang Huai’s Tomb

Digital Virtual Simulation for Cultural Clothing Restoration: Case Study of Tang Dynasty Mural ‘Diplomatic Envoys’ from Crown Prince Zhang Huai’s Tomb

TimeGPT in load forecasting: A large time series model perspective

Unveiling how consumers accept digital-only fashion: an empirical examination building upon the functional theory of attitudes

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