Unveiling the infidelity problem in exclusive manufacturer–distributor relationships: A dyadic perspective

Leonidou, Leonidas C.; Aykol, Bilge; Hadjimarcou, John; Palihawadana, Dayananda

doi:10.1002/mar.21545

Cited by 2 publications

(1 citation statement)

References 175 publications

(274 reference statements)

Supporting

Mentioning

Contrasting

Order By: Relevance

“…On the other hand, online managers may make incorrect decisions based on false reviews. In short, false reviews distort the rules of the competitive online market (Leonidou et al, 2021; Sáez‐Ortuño et al, 2023b; Zaman et al, 2023). Therefore, it is important to develop mechanisms to facilitate their detection and neutralization.…”

Section: Introductionmentioning

confidence: 99%

Chasing spammers: Using the Internet protocol address for detection

Sáez‐Ortuño,

Forgas‐Coll,

Huertas‐Garcia

et al. 2024

Psychology and Marketing

View full text Add to dashboard Cite

The proliferation of reviews evaluating different services on social networks and online platforms and their importance in consumer decision‐making has led some unscrupulous individuals to take advantage of the anonymity offered by the Internet to manipulate these reviews and influence customers' decisions. The main objectives of this study are: (1) to test whether spammers usually perform their misdemeanors from the same IP address; (2) to explore whether there are differences between stated sexes in this regard; (3) to detect the main motivations for posting fraudulent reviews; and (4) to determine the motivations for doing so from the same IP address. These objectives were achieved by means of a quasi‐experiment with a sample of 7,192,487 users, and a qualitative investigation in which 37 users who had falsified information were interviewed. The results show that spammers who tend to fake their identity do so from the same IP address and that they tend to be male. Four types of motivation are presented: revenge, entertainment, opportunity for profit, and self‐esteem; as well as a further three to explain the use of the same IP: convenience, limited resources, and complacency.

show abstract

Section: Introductionmentioning

confidence: 99%

Chasing spammers: Using the Internet protocol address for detection

Sáez‐Ortuño,

Forgas‐Coll,

Huertas‐Garcia

et al. 2024

Psychology and Marketing

View full text Add to dashboard Cite

show abstract

What is to be expected? Optimizing the operationalization of consumer–brand relational norms

Makri,

Bourdin,

Herz

2024

Psychology and Marketing

View full text Add to dashboard Cite

Consumers relate to brands in ways analogous to how they relate with people. And, just as consumers have norms that guide their interpersonal relationships, they also have norms that guide their relationships with brands. While such relational norms are essential in determining brand value, extant literature offers no measure to effectively operationalize the framework that governs consumer–brand relationships. Preliminary work offers important insight but suffers from several methodological shortcomings, rendering subsequent empirical applications problematic and hindering theoretical and practical advancements. In seven studies (ntotal = 3121), we revisit seminal work on the consumer–brand relational norms construct to refine and validate its measurement. Our findings reveal a unidimensional set of items that display strong psychometric properties, offering a parsimonious measure that promotes consistent operationalizations of the construct across studies and enables comparison and integration of empirical results.

show abstract

Unveiling the infidelity problem in exclusive manufacturer–distributor relationships: A dyadic perspective

Cited by 2 publications

References 175 publications

Chasing spammers: Using the Internet protocol address for detection

Chasing spammers: Using the Internet protocol address for detection

What is to be expected? Optimizing the operationalization of consumer–brand relational norms

Contact Info

Product

Resources

About