Unveiling the Path to Mobile Payment Adoption: Insights from Thai Consumers
Chuleeporn Changchit,
Robert Cutshall,
Long Pham
Abstract:Mobile payment, replacing traditional methods like cash and cards, offers users convenience and accessibility, benefiting individuals, businesses, and governments. However, most research on mobile payment adoption has primarily focused on developed countries, leaving a gap in understanding the adoption factors in developing nations. This study addresses this gap by investigating the determinants of mobile payment adoption in Thailand, an emerging economy experiencing significant smartphone adoption and e-comme… Show more
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