Unveiling Trends: A Bibliometric Analysis of E-commerce and Consumer Awareness in the Digital Age

Abstract

In the dynamic landscape with growing e-commerce, understanding consumer awareness has become very crucial for the businessmen and bureaucratic. This paper presents a bibliometric analysis of the scholarly literature in concern with e-commerce and consumer awareness. This study examines the evolutions, trends and key themes surrounding the intersection of e-commerce and consumer awareness. Other bibliometric indicators like top authors, top cited documents and thematic evolution have been studied. This paper will be helpful for researchers and academicians of the concerned field.