Usability Evaluation of Purchasing Activity Flow on Three Leading E-Commerce Platforms9 Mobile Version in Indonesia: Case Studies Shopee,Tokopedia, and Bukalapak

Agustina, Bella; Santoso, Harry Budi; Fadhilah, Suci

doi:10.1109/icacsis47736.2019.8979843

Cited by 5 publications

(1 citation statement)

References 3 publications

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“…To get satisfaction in online shopping, supervisors certainly need perceptions from consumers related to online shopping, security, selfefficacy, usefulness, ease of use, reliability, web design, trustworthiness, personalization and responsiveness, purchase intention, and customer satisfaction. Agustina, Santoso, and Fadhilah (2019) investigated the flow of purchasing activities on three e-commerce platforms, namely Shopee, Tokopedia, and Bukalapak. Lidiawaty, Irawan, Venantius, & Ginardi (2020) examined the level of accuracy of sellers in naming Solo Batik patterns in the Indonesian online market (Lazada, Tokopedia Bukalapak and Shopee).…”

Section: Introductionmentioning

confidence: 99%

Online Shopping Indonesia: Customer Perception

Bailusy¹,

Buamonabot²,

Fahri³

et al. 2022

IJABIM

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Online shopping has made changes in consumer behavior when shopping, especially in Indonesia, where online shopping continues to increase. For this reason, the question that arises then is how consumer perceptions are related to online shopping in Indonesia. The purpose of this study is to provide an overview of consumer perceptions of online shopping in Indonesia, namely Tokopedia, Shopee, Bukalapak and Lazada. A total of 850 respondents throughout Indonesia were involved in this study. Consumer perceptions related to online shopping in this study are security, self-efficacy, usefulness, ease of use, quality of e-service (reliability, web design, trustworthiness, personalization and responsiveness), purchase intention and customer satisfaction. The distribution of the questionnaires was carried out using two methods, namely surveys and filling out via google forms which were then analyzed and analyzed using a descriptive statistical approach. The results show that consumers tend to agree regarding security, ease of use, self-efficacy, usefulness, quality of e-service, purchase intention and customer satisfaction. Only consumer perceptions have differences in views related to online and offline buying and selling. In addition, online transactions and privacy of individual data are still a concern for consumers. Finally, some limitations and suggestions for future research are also discussed in this study.

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Section: Introductionmentioning

confidence: 99%

Online Shopping Indonesia: Customer Perception

Bailusy¹,

Buamonabot²,

Fahri³

et al. 2022

IJABIM

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Development of Customer Loyalty Measurement Application using R Shiny

Oktavia,

Warsito,

Kadarrisman

2023

E3S Web Conf.

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Shopee is a successful e-commerce platform in Southeast Asia today, becoming the leading choice for customers who want to shop online and has built loyal relationships with customers. Apart from Shopee, many other e-commerce companies also emphasize the importance of building customer loyalty as their primary goal. This research will explore the main factors that play a role in creating Shopee customer loyalty. By measuring customer loyalty, which refers to the variables of customer satisfaction, promotions, data security, and customer service. Through the Structural Equation Modeling Partial Least Squares (SEM-PLS) method. Research data was obtained by distributing questionnaires to 180 customers who purchased on Shopee, distributed via TikTok. The research results show that two hypotheses were tested to understand the influence of variables on customer loyalty. The results show that customer satisfaction has a significant impact that exceeds other variables in creating customer loyalty. Promotion and data security also contribute positively, while customer service, although it has a positive effect, is not significant in influencing customer loyalty. The research conclusion emphasizes customer satisfaction as the primary strategy for maintaining and increasing customer loyalty, especially in the tight competitive environment in the e-commerce industry.

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Influence of UI/UX on online purchase decisions in e-commerce

Sawal

2023

Advances in Mechanical Engineering, Industrial Informatics and Management (Ameiim2022)

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Usability Evaluation of Purchasing Activity Flow on Three Leading E-Commerce Platforms9 Mobile Version in Indonesia: Case Studies Shopee,Tokopedia, and Bukalapak

Cited by 5 publications

References 3 publications

Online Shopping Indonesia: Customer Perception

Online Shopping Indonesia: Customer Perception

Development of Customer Loyalty Measurement Application using R Shiny

Influence of UI/UX on online purchase decisions in e-commerce

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