“…These challenges include the more than 90 definitions of sustainable development (Becker, 2010), concepts which are very broad and there seems to be a lack of applicable, tested and validated comprehensive frameworks and/or models, with applicable and effective guidelines for implementation (Jabbour & Santos 2008). Moreover, sustainable development and the success of sustainability is a value judgment; some areas could only be assessed by inference from what is observable and not always through quantifiable measurement (Becker, 2010;Wallis, Kelly & Graymore, 2010). Globally, both managers and public policy-makers are researching approaches and/or frameworks to assist them (Wallis, Kelly & Graymore, 2010;Morrow & Rondinelli, 2002).…”