2006
DOI: 10.1016/j.indmarman.2005.05.005
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Use of supplier-customer relationships by SMEs to enter foreign markets

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Cited by 65 publications
(49 citation statements)
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“…5;2015 correctly, (3) academic institutions should assist local enterprises in designing products and packaging without costs, (4) entrepreneurs should use raw materials that are easily found in the local area of production, (5) entrepreneurs should reduce the costs of production, and (6) entrepreneurs should use information technology such as the internet and create their own website for marketing channels. In addition, Bradley, Meyer, and Gao (2006) suggested that local entrepreneurs export to international markets by collaborating with large entrepreneurs to seek new target markets in foreign countries. Prayukvong (2005) suggested the key success factor in community enterprises is good decision-making by members of community enterprises and how to use the local wisdom of leaders and group members in their thinking process.…”
Section: Literature Reviews and Conceptual Frameworkmentioning
confidence: 99%
“…5;2015 correctly, (3) academic institutions should assist local enterprises in designing products and packaging without costs, (4) entrepreneurs should use raw materials that are easily found in the local area of production, (5) entrepreneurs should reduce the costs of production, and (6) entrepreneurs should use information technology such as the internet and create their own website for marketing channels. In addition, Bradley, Meyer, and Gao (2006) suggested that local entrepreneurs export to international markets by collaborating with large entrepreneurs to seek new target markets in foreign countries. Prayukvong (2005) suggested the key success factor in community enterprises is good decision-making by members of community enterprises and how to use the local wisdom of leaders and group members in their thinking process.…”
Section: Literature Reviews and Conceptual Frameworkmentioning
confidence: 99%
“…Hollenstein (2005) has explained that the internationalization process of SMEs involves limitations of resources in form of finance, information, and management capacity to a much higher extent for multinational cooperation's. On the other hand, Bradley, Meyer, and Gao (2006) have argued that many SMEs are forced to internationalize, particularly high technology companies, due to the focus on niche markets, shorter product life cycles and frequently, the small size of their domestic markets relative to the potential that exists abroad. Because of the specifics of SMEs, it is unclear whether large company mode choice theories can be applied.…”
Section: Theoretical Frameworkmentioning
confidence: 99%
“…On the other hand, firms tend to regard FDI as a way to access desirable external capabilities and resources, such as logistics support, market information, and technical assistance (Johanson and Mattson 1988). For small firms, network relationships between customers and suppliers or between producers and distributors typically play important roles in their activities in host countries, either in sales or production (Bradley et al 2006;Fujita 1995). SMEs are often more dependent on network linkages because of the risks and managerial complexity associated with FDI.…”
Section: Introductionmentioning
confidence: 99%