The 2021 3rd International Conference on Big Data Engineering 2021
DOI: 10.1145/3468920.3468929
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User Portrait Technology and its Application Scenario Analysis

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“…Governmental units, private enterprises, and institutions store a large amount of data, and how to use the data well has become a challenge [3]. With the blowout development of the Internet in recent years and the rapid rise of video sites, e-commerce sites, and live broadcasting sites, the demand for combining user data to determine user preferences into personalized recommendations has increased dramatically [4][5][6]. In such a background, user profiling technology was born.…”
Section: Introductionmentioning
confidence: 99%
“…Governmental units, private enterprises, and institutions store a large amount of data, and how to use the data well has become a challenge [3]. With the blowout development of the Internet in recent years and the rapid rise of video sites, e-commerce sites, and live broadcasting sites, the demand for combining user data to determine user preferences into personalized recommendations has increased dramatically [4][5][6]. In such a background, user profiling technology was born.…”
Section: Introductionmentioning
confidence: 99%