2021
DOI: 10.1108/sajm-02-2021-0015
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Users' attitude and intention to use mobile financial services in Bangladesh: an empirical study

Abstract: PurposeWhile the usage of mobile financial services (MFSs) is increasing rapidly in developing countries, research on users' attitudes and behavioral intention to adopt MFS is limited. Thus, this study aims to investigate customers' attitudes and intentions to adopt MFS from a Bangladeshi perspective.Design/methodology/approachA mixed research design was employed to conduct this study. Data of 196 respondents were analyzed using partial least squares (PLS) path modeling. For the quantitative part, data collect… Show more

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Cited by 40 publications
(33 citation statements)
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“…We found these factors to be the strongest predictors of developing individuals’ attitudes and intentions towards mobile learning (for example, Han and Shin, 2016; Pan and Gao, 2021; Zaidi et al. , 2021; Himel et al. , 2021).…”
Section: Introductionmentioning
confidence: 84%
“…We found these factors to be the strongest predictors of developing individuals’ attitudes and intentions towards mobile learning (for example, Han and Shin, 2016; Pan and Gao, 2021; Zaidi et al. , 2021; Himel et al. , 2021).…”
Section: Introductionmentioning
confidence: 84%
“…Empirical data from several investigations confirm this. Positively significant outcomes, for example, were discovered (Bananuka et al, 2019;Himel et al, 2021;Mohamad et al, 2021;Jusoh et al, 2021). As a result, the following hypotheses are developed: -H1:…”
Section: Attitudesmentioning
confidence: 99%
“…According to a significant number of previous research, there is a strong link between subjective norms and intention. According to a large number of other research, subjective standards significantly influence intention (Bananuka et al, 2019;Johan et al, 2020;Himel et al, 2021). Given the studies mentioned above, the following hypotheses were developed:…”
Section: Subjective Normsmentioning
confidence: 99%
“…H6: Trust has significant and positive effect on adoption of Digital Bank Service Trust will encourage the desire to use the service (Himel et al, 2021). Customers will prefer official financial services and have been registered with legal financial institutions (Kurniasari, 2021).…”
Section: Hypothesis Testingmentioning
confidence: 99%
“…It is very important for Digital Bank to convince citizens that they will achieve certain benefit and usefulness in their banking activities when using the digital bank services (Windasari et al, 2022). Besides the benefit, new innovation, especially in technology, need to offer the easiness in order to brings great experience, which gives positive view about an innovation (Himel et al, 2021).…”
Section: Introductionmentioning
confidence: 99%