2021
DOI: 10.1051/shsconf/20219204020
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Users’ Behavioral Intention and Adoption of Mobile Shopping Applications on the Smartphone Platform

Abstract: Research background: We draw on a substantial body of theoretical and empirical research on users’ behavioral intention and adoption of mobile shopping applications on the smartphone platform globally, Purpose of the article: We inspected, used, and replicated survey data from eMarketer, Adobe, Bizrate Insights, Econsultancy, eMarketer, and Retail Dive, performing analyses and making estimates regarding smartphone retail m-commerce sales in the U.S. ($), top reasons EU consumers use smartphones in stores, and … Show more

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