“…The term "customer loyalty" didn't get a clear, specific, and agreed-upon concept by researchers, as is the case with most modern concepts (Yuksel et al, 2010;Zhang et al, 2014;Cossío-Silva et al, 2019;Rohman, 2020). Although there is no specific agreement on what loyalty means, there are several definitions that are characterized by objectivity and inclusivity (Yoon & Uysal, 2005;Dodds & Holmes, 2019;Brščić & Šugar, 2020). Loyalty was explained as a behavioral pattern that forms during purchasing or using products as a consequence of prior experience (Griffin, 1995;Aunalal, 2017;Zhang et al, 2020;Hassan et al, 2020).…”