A study of 216 respondents examined a medical center environment's influence on patient responses. A stimulus-organism-response (S-O-R) model was adapted to the theory that more hospitable healthcare servicescape elements will affect patients' overall satisfaction, loyalty behaviors, and willingness to pay out-of-pocket expenses. Servicescape elements included atmospherics of the healthcare environment, service delivery by healthcare staff, physical design of the healthcare environment, and wayfinding. Results of structural equation modeling confirmed that four servicescape elements-atmospherics, service delivery, and physical design and wayfinding-had a significant impact on patients' overall satisfaction with the healthcare experience. Furthermore, overall satisfaction with the healthcare experience predicted patients' loyalty intentions and willingness to pay out-ofpocket expenses for healthcare services. The study makes a significant contribution to the empirical modeling of patients' behavioral responses to hospitable healthcare environments.