“…While the evaluation of interactive systems has a long tradition and a variety of available methodologies, for example, usability testing (Dumas and Redish 1994), experience sampling method (Consolvo and Walker 2003), and living laboratories (Intille et al 2006), some problems emerge when what is to be evaluated is a social application. According to Kim, Jeong, and Lee (2010), social applications are usually classified as social networking applications, that is, website or smartphone applications that allow users to stay connected with other people in online communities; and social media applications, that is, website or smartphone applications that allow people to create, upload, post, tag, comment, and share user-created content (UCC).…”