Using Converging Strategies to Reduce Divergence in Intercultural User Interface Design

Abstract

This chapter starts with an introduction illuminating the theoretical background necessary for taking culture into account in HCI design. Definitions of concepts used are provided followed by a historical overview on taking culture into account in HCI design. Subsequently, a glimpse of the current state of research in culture-centered HCI design is derived from secondary literature providing the gist of the structures, processes, methods, models and theoretic approaches concerning the relationship between culture and HCI design ("converging" strategies). After presenting controversies and challenges, a short discussion of results from empirical studies and design recommendations for culture-centered HCI design lead to implications and trends in future intercultural user interface design research to close the knowledge gap (the "divergence") regarding the relationship between culture and Human-Computer Interaction (HCI), i.e. converging the divergence to reach the convergent divergence.

An Empirical Study of e-Learning Interface Design Elements for Generation Z

“…Therefore, the language element is categorized with typography element. In addition, language can be recognized easily, directly accessible and less defined in cultural context [38] [51]. Table I also shows the frequency of use for interface elements in previous studies.…”

“…[38] [56]. Past researchers classify font types and writing direction as part of the language, which is also typography features, including size and textual distance [51] [56]. Therefore, the language element is categorized with typography element.…”

“…Colour [33], [34], [35], [36], [32], [37], [31], [38], [39], [40], [23], [41], [42], [43], [44] 15 Graphic Image [34], [36], [24], [32], [38], [39], [40], [45], [41], [46], [43], [44] 20 Symbol [47], [40], [45], [43] Logo [48], [45] Metaphor [49], [50] Layout Layout [35], [47], [36], [32], [37], [38], [39], [45], [41], [42], [44] 16 Structure [23], [46] Information Organization [51] Appearance [49],…”

“…Links [48], [37], [45], [42], [46], [43] Typography Typography [34], [35], [33], [37], [38], [40], [42] 15 Language [24], [51], [38], [39], [52], [41], [42], [46] Audio [39], [45], [46], [43], [44] 5…”

Culturicon Design Model for Social Mobile Application

“…Phase 1 consists of cultural dimension, trait and criteria. The level of the selected cultural dimensions are also stated which are high power distance [12], [18]- [20], high collectivism [12], [19]- [21], low uncertainty avoidance [12], [19], [20], moderate masculinity/femininity [12], [19] and long-term relationship [12], [19], [20]. In each of the dimensions, there are traits as the classification for the dimensions such as national, social norm, religion, political, work, school and family.…”