2015
DOI: 10.5465/ambpp.2015.17442abstract
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Using Corporate Identity Artifacts to Shape the Practices of New Strategic Business Relationships

Abstract: S u b m i s s i o n # 1 7 4 4 2 a c c e p t e d f o r t h e 2 0 1 5 A c a d e m y o f M a n a g e m e n t A n n u a l M e e t i n g . artifacts are translated and embedded in boundary spanning objects by both organisations. Boundary objects act as obligatory passage points and represent transitions between different stages of a developing relationship. In the process CI artifacts are translated in to concrete situated practices that perform the relationship. Our findings contribute to the current understanding… Show more

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