Using digital agile communities in industrial design

Abstract

Being agile is a hot topic in the design industry today. However, within industrial design there are many challenges to be faced when becoming more agile. One of the barriers is that conducting research with users in a traditional way can be time consuming and costly. Demands from the agile movement are pushing those in industry to come up with better and more efficient ways of keeping users in the loop throughout the design process. This workshop introduces participants to digital agile communities. This is a tool used by researchers and designers to iteratively 'check in' with users, test ideas and respond to user feedback. Participants will interact with a live digital agile community, sharing their own design sketches generated in the session with real users. The intention of the workshop is for participants to engage with a new tool and inspire discussion into agile research methods for industrial design.

Investigate the Influencing Factors of Industrial Design Platform Demand: From the Perspective of Emotional Interaction

“…These opportunities are intended to increase user satisfaction while also demonstrating how digital technologies can help businesses with their innovation efforts ( Chowdhury et al, 2021 ). Therefore, it expands the scope of digital service innovation while also paving the way for traditional manufacturing to be transformed ( Pyatt-Downes and Kane, 2019b ; Retolaza et al, 2021 ). This has resulted in a shift away from product-centric business and toward more flexible and emotional interactions with users, allowing companies to gain market competitiveness through open (design) innovation ( Sharma et al, 2021 ; Tseng et al, 2021 ).…”

“…The most pressing issue confronting industrial design is rapid market response, but traditional user research is time-consuming and costly, severely limiting industrial design’s market sensitivity ( Pyatt-Downes and Kane, 2019a ). One effective way to address market sensitivity is to increase emotional interaction with users throughout the design process ( Rosenzweig, 2015 ; Munirathinam, 2020 ).…”