Using Digital Marketing to Develop Marketing Strategy for Fish Farmer Group Products in Jehem Village

Devi, Vidya Shania; Wardani, Kadek Devi Kalfika Anggria; Putri, Dewa Ayu Putu Adhiya Garini

doi:10.35568/abdimas.v4i2.1426

Cited by 6 publications

(3 citation statements)

References 6 publications

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“…Salah satu langkah pertama adalah memiliki situs web atau platform online yang informatif dan menarik, yang mencakup informasi tentang produk ikan, proses budidaya, serta informasi kontak. Selain itu, sosial media seperti Facebook, Instagram, dan LinkedIn dapat digunakan untuk membangun kehadiran online dan berkomunikasi dengan calon pelanggan (Devi, Anggria Wardani, & Adhiya Garini Putri, 2022).…”

Section: Workhop Branding Digitalunclassified

Intensifikasi Budidaya Perikanan (Osphronemus Gouramy) Mandiri Berbasis Sumberdaya Lokal sebagai Upaya Peningkatan Produktivitas POKDAKAN Mina Sida Karya

Bimantara,

Zuhdi,

Tunggali

et al. 2024

warta

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Mina Sida Karya Fish Cultivation Group (POKDAKAN) operates in Sidamulih Village, Rawalo District, Banyumas Regency, Central Java, employing an extensive, traditional fish farming system that yields low productivity. This group faces four significant challenges that necessitate attention: (1) Insufficient knowledge and skills among partners in intensive gourami fish farming management to enhance POKDAKAN Mina Sida Karya's productivity; (2) Lack of a consistent water supply for cultivation throughout the year; (3) Limited knowledge in producing cost-effective natural and artificial feed; (4) Inadequate expertise in marketing partner products, resulting in a restricted market reach. Addressing these challenges, service activities have been implemented using Participatory Learning and Action (PLA). These include (1) providing assistance and training in intensive gourami fish farming management to boost cultivation productivity; (2) drilling boreholes up to 75 meters deep to secure a year-round water source; (3) conducting training sessions on independent feed production, both artificial and natural Daphnia sp., enabling partners to generate their own feed; (4) establishing digital branding systems through social media platforms to expand market presence. This aims to increase the productivity of the Mina Sida Karya Fish Farming Group. The activities that have been carried out have significantly impacted the Mina Sida Karya POKDAKAN with a percentage of 57.14% of participants stating that they have sufficient knowledge about intensive osphronemus gouramy fish farming, 61.90% stating that they have no difficulty in obtaining water supply, 52.38% stating that they know how to produce efficient and cost-effective natural feed, and 66.67% stating that they are satisfied with the market reach of fish products.

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Section: Workhop Branding Digitalunclassified

Intensifikasi Budidaya Perikanan (Osphronemus Gouramy) Mandiri Berbasis Sumberdaya Lokal sebagai Upaya Peningkatan Produktivitas POKDAKAN Mina Sida Karya

Bimantara,

Zuhdi,

Tunggali

et al. 2024

warta

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“…Group members have not used online marketplaces such as Shopee and Tokopedia. Previous studies have confirmed that online sales may increase turnover [20], [21]. The marketing training was carried out, starting from mentoring to beautify customized ornamental fish feed packaging, assisting in opening stalls at Shopee and Tokopedia, to Canva application training so that the products displayed in online stalls look attractive.…”

Section: Marketing Trainingmentioning

confidence: 99%

Ornamental fish farmers empowerment through feed making technology: A study in Yogyakarta city, Indonesia

Ika,

Mulyono,

Syamsiro

et al. 2023

IOP Conf. Ser.: Earth Environ. Sci.

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Using automation technologies for fish feed production, this project intends to capture the activities of groups of ornamental fish farmers. The ornamental fish industry is concerned with ways to raise fish that are attractive and endearing when they are contested. The likelihood of winning increases with fish attractiveness, which drives up the price of ornamental fish. Hence, depending on whatever body component needs to be maximized, the content of ornamental fish feed varies. Currently, ornamental fish farmers grind their feed by hand before printing it into tiny spheres that are ready to eat, depending on the age and body part optimization needs of the fish. The empowerment activity aims to increase the productivity of fish feed production by disseminating technology for fish feed-making equipment, including flour-making machines, mixing machines, and printing machines. Training on how to use and take care of the above machines and how to sell the fish feed products made, as well as recording business transactions, were also carried out. Indicators of the success of empowerment activities are an increase in ornamental fish farmers’ income, production capacity, and sales turnover.

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“…Customers are more likely to visit the location of the Fish Farmer Group if the group uses digital marketing, increases promotional content, and posts promotional content as frequently as possible on social media. (Devi, Wardani, & Putri, 2021).…”

Section: Assessing Marketing MIXmentioning

confidence: 99%

A Study of Farmers Direct Marketing: Assessing the Factors for the Home to Land Approach

2022

EJBM

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The Bangladesh Economic Review 2022 states that 4.03 percent of the overall budget is spent on agriculture, food security, fisheries, and livestock. Total subsidies for farmers amount to Tk 9,500 crore, while incentives for using new machinery amount to Tk 3,220 crore. The government of Bangladesh has also taken other measures to help the farmers. However, farmers are not actually in a particularly prosperous position. As a nation built on agriculture, improving a lot of farmers is essential to Bangladesh's economic health. The research aims to assess whether farmers can successfully implement a different approach to selling. One hundred twenty key opinion leaders of an 8-10 person farmers' organization were surveyed to provide evidence for the elements that affect direct sales. Age, money, knowledge, and technical literacy were determined to be demographic parameters that have an impact on the effectiveness of agricultural digitalization in general. To meet the minimum requirements for selling their goods to consumers in their homes, farmers must meet certain conditions. Four hypotheses have been developed to discover the linkage between farmers' direct market participation and support in financial, technological, supply chain management, and marketing mix support. The reliability test, correlation test, descriptive statistics, and regression analysis have been performed. The findings show that technical support has more positive relationships with farmers' direct marketing, whereas other independent variables exhibit weaker positive relationships with the dependent variable. In addition, farmers believe they deserve financial compensation for their time and effort in responding to the survey.

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Using Digital Marketing to Develop Marketing Strategy for Fish Farmer Group Products in Jehem Village

Cited by 6 publications

References 6 publications

Intensifikasi Budidaya Perikanan (Osphronemus Gouramy) Mandiri Berbasis Sumberdaya Lokal sebagai Upaya Peningkatan Produktivitas POKDAKAN Mina Sida Karya

Intensifikasi Budidaya Perikanan (Osphronemus Gouramy) Mandiri Berbasis Sumberdaya Lokal sebagai Upaya Peningkatan Produktivitas POKDAKAN Mina Sida Karya

Ornamental fish farmers empowerment through feed making technology: A study in Yogyakarta city, Indonesia

A Study of Farmers Direct Marketing: Assessing the Factors for the Home to Land Approach

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