“…Using multivoxel pattern analysis, previous studies succeeded in identifying the cognitive states associated with viewing categories of objects [Carlson et al, 2003;Cox and Savoy, 2003;Hanson and Halchenko, 2007;Hanson et al, 2004;Haxby et al, 2001;O'Toole et al, 2005;Polyn et al, 2005]. Moreover, the category of an object that a participant was viewing [Shinkareva et al, 2008[Shinkareva et al, , 2011 or a concrete noun that a participant was reading [Just et al, 2010;Shinkareva et al, 2011] can be identified based only on other participants' characteristic neural activation patterns, establishing the commonality in how different people's brains represent the same object. The similarity of object representation across individuals is of particular interest.…”