Using Genshin Impact as an Example, Examining How Local Cultural Embedding Can Enhance the Player's Gaming Experience

Abstract

This research examines how the Genshin game developers organically incorporate culture into their games and improve player experience. Using quantitative methods, researchers analyzed 3 interviews with Genshin users to explore their attitudes and feelings towards the integration of Chinese cultural characteristics into the games. Through this game, many Chinese players have developed a sense of cultural pride, and the developers are very good at the details of the game. This game also spreads Chinese culture to the world. In many foreign websites, such as YouTube, Twitter can see a lot of foreign players comments and suggestions to these games. Also, the age coverage of this game is very wide too. From middle-aged people to high school students, all show a strong interest in this game. Researchers intend to study what kind of indigenous Chinese culture is embedded in this game and to understand how indigenous Chinese culture is organically embedded in the game by comparing game screenshots with real-life photos. Next, it is also necessary to check what kind of attitude players hold towards the embedding of Chinese indigenous culture appearing in Genshin Impact on social media platforms and select a few players to interview. Based on the former, it is important to find out how the embedding of Chinese indigenous culture in the game attracts players and improves their gaming experience. Finally, it will be generalized to the general game development, how a game can attract more players to play and improve the player experience through the organic integration of indigenous culture.