Using mass media for HIV/AIDS prevention

Liskin, L

doi:10.1080/09540129008257766

Cited by 11 publications

(5 citation statements)

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“…Health organizations understand the importance of communication in reducing the spread of HIV/AIDS. Moreover, the mass media can be helpful in “encouraging safer behaviors” (Liskin, 1990, p. 49). Agencies, such as Africa Consultants International (ACI) that advocates for good health for people in Africa through effective communication, have used various forms of communication to reduce HIV/AIDS (ACI, 2009).…”

Section: Media Campaigns In Africamentioning

confidence: 99%

Importance of the Media in Scaling-Up HIV Testing in Kenya

et al. 2013

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The main objective of this study was to examine the association between media exposure and voluntary counseling and testing (VCT), and factors that influenced VCT among Kenyan women and men. Retrospective cross-sectional data from Kenya Demographic and Health Survey 2003 were used, adjusting for weights and strata to account for survey complex design. The study sample comprised women aged 15 to 49 (n = 8,050) and men aged 15 to 54 (n = 3,539). Among those who read newspapers/magazines almost every day, fewer women (15%) had been tested for HIV than men (31%), p < .001. Among women, those who read newspapers/magazines at least once a week (adjusted odds ratio [AOR] = 1.29, p < .001) and almost every day (AOR = 1.3, p < .001) were more likely to be tested than those who did not read at all. Among men, this was nonsignificant. However, those who read newspapers/magazines almost every day (AOR = 1.14, p < .05) were more likely to be tested than those who did not read at all. Significant odds of being tested for HIV were observed among men who watched television almost every day (AOR = 1.21, p < .001) versus women (AOR = 1.07, p < .05) compared with those who did not watch television at all. Results suggest a need to increase HIV messages in all media to scaling-up HIV testing in Kenya.

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Section: Media Campaigns In Africamentioning

confidence: 99%

Importance of the Media in Scaling-Up HIV Testing in Kenya

et al. 2013

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“…Over the past two decades, mass media have been used all around the world as a tool in the combat against HIV/AIDS (Liskin, 1990; Myhre & Flora, 2000). Although there have been theoretical debates on how and why mass media communications influence behavior, there is considerable empirical evidence showing that the mass media can be used for attitude and behavioral changes associated with HIV/AIDS (Bertrand, et al, 2006; Benefo, 2004).…”

Section: Introductionmentioning

confidence: 99%

Mass Media and HIV/AIDS in China

Rotheram‐Borus

et al. 2009

Journal of Health Communication

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Background Exposure to mass media related to HIV/AIDS has been linked to attitudinal and behavioral changes. This study aims to identify the source(s) of HIV information for the general Chinese population and examine their association with HIV transmission knowledge and stigmatizing attitude towards people living with HIV/AIDS (PLWHA). Method A total of 3,716 market workers in Fuzhou, China participated in a face-to-face survey. Multiple regression models were used to describe correlations among respondents' HIV/STD information sources, HIV transmission knowledge, and stigmatizing attitude towards PLWHA. Results Mass media sources, such as TV programs, newspapers and magazines, were more frequently identified as the channels for HIV information than interpersonal sources, such as friends and service providers. Exposure to multiple sources of HIV information (where at least one source is mass media) was significantly related to HIV knowledge and less stigmatizing attitude towards PLWHA. Discussion Mass media in China has been a major source of HIV information to the public. Enhancing the content and penetration of HIV/AIDS campaigns within various channels of the media can be an important strategy in disseminating HIV knowledge and reducing HIV related discrimination.

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“…In developed world, media is used as an effective tool to fight against HIV/AIDS (Liskin, 1990;and Myhre and Flora, 2000). During 1990s the media of mass communication targeted the behavioral change, which encouraged safer sex and limit the risk of HIV/AIDS.…”

Section: Introductionmentioning

confidence: 99%

Role of Media in Creating Awareness About Infectious Diseases in Pakistan: A Case Study of Television Hiv/Aids Commercials and Messages

Zia

2023

PJS

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Media plays a role of significant ally in any state of public health by disseminatingtimely and important information regarding deadly diseases. Due to the growth of private televisionand FM radio channels in Pakistan, such issues, which were considered taboo subjects are now gettingattention. This research explored the role of Pakistani television channels in creating HIV/AIDSawareness. The study was carried out through interview and survey methods. Primarily relatedmessages were reviewed for questionnaire design and data was collected to investigate the role ofmedia in HIV/AIDS awareness. Random sampling technique was used to collect the data fromindividuals (both males and females) aged 16-40 years from Lahore. The results showed gender wiseinsignificant association between television messages and awareness about HIV and AIDS. Howeverthe findings of the study revealed that despite accessibility; television messages were ineffective increating awareness and eliminating misconceptions about this deadly disease. On the basis of theresults, recommendations were also made for the health policy makers and media organizations inPakistan.

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Using mass media for HIV/AIDS prevention

Cited by 11 publications

References 0 publications

Importance of the Media in Scaling-Up HIV Testing in Kenya

Importance of the Media in Scaling-Up HIV Testing in Kenya

Mass Media and HIV/AIDS in China

Role of Media in Creating Awareness About Infectious Diseases in Pakistan: A Case Study of Television Hiv/Aids Commercials and Messages

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