Using Platforms to Pursue Strategic Opportunities in Service-Driven Manufacturing

Eloranta, Ville; Orkoneva, Lauri; Hakanen, Esko; Turunen, Taija

doi:10.1287/serv.2016.0155

Cited by 26 publications

(13 citation statements)

References 76 publications

(136 reference statements)

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“…Ehret and Wirtz [27] include transaction cost theory in their research to explain what IoT can offer to better manage downside risk and to encourage non-ownership contracts in which the output is purchased. Finally, studies by Cenamor et al [3], Eloranta et al [29], and Eloranta and Turunen [30], recognize the importance of platform thinking in undertaking digital transformation in pursuit of strategic opportunities; they propose the use of a platform to share information, and to achieve a higher degree of customization and operational efficiency through front-end and back-end integration. Hence, we call for fuller adoption of a theoretical perspective to draw rich conclusions from the current phenomena-driven research on digitalization and business models.…”

Section: Review Of Articles Journal Outlets Theoretical Perspectivesmentioning

confidence: 99%

Reviewing Literature on Digitalization, Business Model Innovation, and Sustainable Industry: Past Achievements and Future Promises

2019

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Digitalization is revolutionizing the way business is conducted within industrial value chains through the use of Internet of Things (IoT) technologies, intensive data exchange and predictive analytics. However, technological application on its own is not enough; profiting from digitalization requires business model innovation such as making the transition to advanced service business models. Yet, many research gaps remain in analyzing how industrial companies can leverage digitalization to transform their business models to achieve sustainability benefits. Specifically, challenges related to value creation, value delivery, and value capture components of business model innovation need further understanding as well as how alignment of these components drive sustainable industry initiatives. Thus, this special issue editorial attempts to take stock of the emerging research field through a literature review and providing a synthesis of special issue contributions. In doing so, we contribute by developing a framework that communicates and sets the direction for future research by linking digitalization, business model innovation, and sustainability in industrial settings.

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Section: Review Of Articles Journal Outlets Theoretical Perspectivesmentioning

confidence: 99%

Reviewing Literature on Digitalization, Business Model Innovation, and Sustainable Industry: Past Achievements and Future Promises

2019

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“…Digital twin can effectively connect the device layer and network layer, and help to collect, transfer and integrate the fragmented knowledge in the industrial system into the platform [60]. Studies by Cenamor et al [61] and Eloranta et al [62,63] recognize the importance of the platform in undertaking digital transformation in the pursuit of strategic opportunities; they propose that the use of a platform to share information can achieve a higher degree of customization and operational efficiency through front-end and back-end integration. The construction of a network between platforms makes the various digital twins begin to correlate and complement each other in equipment asset management, product lifecycle management and manufacturing process management.…”

Section: Digital Twin and Networkmentioning

confidence: 99%

Sustainable Business Model Based on Digital Twin Platform Network: The Inspiration from Haier’s Case Study in China

Cao

Liu

et al. 2020

Sustainability

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Sustainability and digitalization have become the main direction of transformation of enterprises. Building a digital twin platform network can provide enterprises with a comprehensive view of products, manufacture, supply chain, customer experience, and profitability, which is conducive to the construction of a sustainable business model. The purpose of this paper is to study how enterprises use digital twin platform networks to generate economic, social and environmental benefits in various dimensions and their coupling relationships. Based on the literature review, this paper constructs a five-dimensional framework of a sustainable business model, and analyses the coupling relationship between dimensions. Using Haier as a way to verify the five-dimensional framework, it explores the dynamic mechanism of the Haier digital twin platform network, constructs an integrated framework based on coupling perspective and compares it with other two home appliance enterprises. The study shows that, through the digital twin platform network, enterprises can remove the disadvantage of focusing on a single product life cycle, and form a comprehensive network, so as to promote overall sustainable upgrades. This paper draws generic strategies and digital transformation suggestions for enterprises to innovate the sustainable business model. The conclusion enriches the research on sustainable business models both theoretically and practically and provides a feasible reference for the transformation of enterprises in digital economy environment.

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“…This finding is in line with the platform discourse in strategy and organization domains, which emphasizes the role of platforms in creating adaptable “meta-organizations” (Gawer, 2014; Gulati et al ., 2012). Thus, our results offer more detail to the emerging discussion in the servitization literature with regard to the use of platforms in pursuing organizational adaptability and leveraging environmental complexity (Cenamor et al ., 2017; Eloranta et al ., 2016; Eloranta and Turunen, 2016; Löfberg and Åkesson, 2017).…”

Section: Organizing the Business For Information Resource Sharingmentioning

confidence: 99%

Contemporary perspectives on the strategic role of information in internet of things-driven industrial services

Turunen

Eloranta

Hakanen

2018

JBIM

Self Cite

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Purpose This paper aims to analyze the debate related to the strategic role of information in the industrial service business, that is, whether information is a resource that could and should be protected. The connection between manufacturers’ servitization and management strategy literature is used in the analysis. Design/methodology/approach A qualitative case study on five new entrants to the industrial service market. Findings The results of the study provide new insights on both the characteristics and boundary conditions of new entrants’ approaches to strategically benefitting from information resources. Instead of aiming to possess and control data, the case companies prefer the access to large data volumes over exclusive access, render the question of data ownership to be largely irrelevant and perceive that the strategic relevance of information lies in novel data combinations. Practical implications The study provides a contemporary perspective on the prevailing information resource protection doctrine in the context of industrial services. Most importantly, the results challenge the hitherto unquestionable strategic relevance of customer relationships in Internet of Things (IoT)-driven service businesses. Furthermore, the results identify the need for flexible organizational structures that aim to leverage the complexity of the market environment. Originality/value Through providing a theoretically grounded and empirically backed contemporary perspective on the role of information in IoT-driven service businesses, the study expands the strategic understanding of industrial service providers.

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Using Platforms to Pursue Strategic Opportunities in Service-Driven Manufacturing

Cited by 26 publications

References 76 publications

Reviewing Literature on Digitalization, Business Model Innovation, and Sustainable Industry: Past Achievements and Future Promises

Reviewing Literature on Digitalization, Business Model Innovation, and Sustainable Industry: Past Achievements and Future Promises

Sustainable Business Model Based on Digital Twin Platform Network: The Inspiration from Haier’s Case Study in China

Contemporary perspectives on the strategic role of information in internet of things-driven industrial services

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