Using Social Marketing to Increase Awareness of the African American Infant Mortality Disparity

Rienks, Jennifer; Oliva, Geraldine

doi:10.1177/1524839912458107

Cited by 7 publications

(10 citation statements)

References 16 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…From these 23 publications, over half of the studies (14/23) were conducted in the USA (26,28,30,33,35,37,(40)(41)(42)(43)(44)(45)(46)(47), four in New Zealand (25,29,32,38), three in the UK (31,34,39), and two in Australia (27,36). The studies span 14 years from 2005 to 2019 and the overall quality scores ranged from 23 to 83%, with 20/23 papers scoring 50% and above.…”

Section: Resultsmentioning

confidence: 99%

“…All five studies in this section were conducted in the USA (40)(41)(42)(43)(44); two were evaluations (40,41), two were pre and posttest designs (42,43) and one tele-survey (44). The focus of these studies was on health education or raising awareness, and although Ahlers-Schmidt et al (40) provided a cot to participants, this was not the focus of their study.…”

Section: Health Education/raising Awareness Interventionsmentioning

confidence: 99%

“…capitalize on digital intervention options, and future research should consider approaches to improve the effectiveness and relevance of digital health interventions for families with children considered to be at increased risk of SUDI. One media campaign was reviewed(44), and while no improvements in knowledge were observed, it was identified that targeted campaigns may be successful in…”

mentioning

confidence: 99%

See 2 more Smart Citations

Interventions to Improve Safer Sleep Practices in Families With Children Considered to Be at Increased Risk for Sudden Unexpected Death in Infancy: A Systematic Review

et al. 2022

View full text Add to dashboard Cite

Background: Advice to families to follow infant care practices known to reduce the risks of Sudden Unexpected Death in Infancy (SUDI) has led to a reduction in deaths across the world. This reduction has slowed in the last decade with most deaths now occurring in families experiencing social and economic deprivation. A systematic review of the literature was commissioned by the National Child Safeguarding Practice Review Panel in England. The review covered three areas: interventions to improve engagement with support services, parental decision-making for the infant sleep environment, and interventions to improve safer sleep practices in families with infants considered to be at risk of SUDI.Aim: To describe the safer sleep interventions tested with families with infants at risk of SUDI and investigate what this literature can tell us about what works to reduce risk and embed safer sleep practices in this group.Methods: Eight online databases were systematically searched in December 2019. Intervention studies that targeted families with infants (0–1 year) at increased risk of SUDI were included. Studies were limited to those from Western Europe, North America or Australasia, published in the last 15 years. The Quality Assessment Tool for Studies with Diverse Designs was applied to assess quality. Data from included studies were extracted for narrative synthesis, including mode of delivery using Michie et al.'s Mode of Delivery Taxonomy.Results: The wider review returned 3,367 papers, with 23 intervention papers. Five types of intervention were identified: (1) infant sleep space and safer sleep education programs, (2) intensive or targeted home visiting services, (3) peer educators/ambassadors, (4) health education/raising awareness interventions, (5) targeted health education messages using digital media.Conclusion: Influencing behavior in families with infants at risk of SUDI has traditionally focused on “getting messages across,” with interventions predominantly using education and awareness raising mechanisms. This review found evidence of interventions moving from “information giving” to “information exchange” models using personalized, longer term relationship-building models. This shift may represent an improvement in how safer sleep advice is implemented in families with infants at risk, but more robust evidence of effectiveness is required.Systematic Review Registration:https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/901091/DfE_Death_in_infancy_review.pdf, identifier: CRD42020165302.

show abstract

Section: Resultsmentioning

confidence: 99%

Section: Health Education/raising Awareness Interventionsmentioning

confidence: 99%

mentioning

confidence: 99%

See 1 more Smart Citation

Interventions to Improve Safer Sleep Practices in Families With Children Considered to Be at Increased Risk for Sudden Unexpected Death in Infancy: A Systematic Review

et al. 2022

View full text Add to dashboard Cite

show abstract

“…In a study by Rienks et al in 2013 in San Francisco, social marketing techniques were used to develop and implement three campaigns to increase awareness regarding infant mortality disparities and proper infant sleep position and to take action to reduce disparities. This study showed social marketing is an effective tool to increase disparity awareness, especially among groups disproportionately affected by the disparity [ 25 ].…”

Section: Discussionmentioning

confidence: 99%

Evaluation of tooth brushing behavior change by social marketing approach among primary students in Qom, Iran: A quasi-experimental controlled study

2018

View full text Add to dashboard Cite

ObjectivesNowadays traditional training methods for promotion of oral health behaviors cannot meet the demand of the society and there is a need for effective new methods. The aim of this study was to evaluate the effect of social marketing approach versus the traditional method on promotion of tooth brushing habits in primary school students of Kahak and Jafariyeh, Qom, Iran.Materials and methodsThis study was conducted in the 2016–2017 academic year. First, the reasons for lack of interest in proper tooth brushing were evaluated. Forgetting and laziness were determined as the most important reasons. According to these results, appropriate intervention tools related to proper tooth brushing habits were designed. Then, the students’ tooth brushing habits were recorded before the intervention. Students in Kahak that were considered non-randomly as intervention group received the designed educational package according to the social marketing approach for one and a half months. In Jafariyeh (control group), the students received training only through pamphlets as traditional method. After the intervention, the tooth brushing habits of the students were recorded. The habits before and after the intervention were compared using statistical tests.ResultsIncreased length of tooth brushing to at least two minutes was 28.0% in Kahak and 14.0% in Jafariyeh (P<0.001) and increased frequency of tooth brushing to at least two times per day was 30.5% in Kahak and 11.8% in Jafariyeh (P<0.001). Improvement in tooth brushing habits (at least two minutes twice daily) was 32.9% in Kahak and 13.0% in Jafariyeh (P<0.001).ConclusionThe use of the social marketing approach is more effective than traditional methods in promoting oral health behaviors.

show abstract

“…This has led to calls for assimilation of ideas and a joining of forces between social marketing and social movements (Daellenbach and Parkinson, 2017;Wymer, 2011). Researchers working in public health have identified how the use of social marketing tactics such as advertising and media advocacy can be used to raise awareness about health inequalities as a precursor to developing social movements to improve child health in the USA (see Rienks and Oliva, 2013). They note that awareness raising is an important step in building social movements (Tajfel and Turner, 1986).…”

Section: Social Marketing and Social Movementsmentioning

confidence: 99%

Social marketing and social movements: creating inclusive social change coalitions

Gurrieri

Gordon

Barraket

et al. 2018

JSOCM

View full text Add to dashboard Cite

Purpose -This paper contributes to emerging discourse about social movements in social marketing by examining how tensions, issues and challenges may arise in areas of social change that have attracted social movements and the ways actors can come together to drive inclusive social change agendas.Design/methodology/approach -Through the lens of new social movement theory, a case study of the interactions and dynamics between fat activists and obesity prevention public health actors is examined. This is undertaken through a multi-method qualitative analysis of interview and archival blog data of fat activists located in Australia, which was compared with the campaign materials and formative and evaluative research related to two high profile Australian Government funded anti-obesity campaigns.Findings -The case analysis highlights the disconnect between public health actors and the marginalized voices of those they are meant to be representing. Whilst public health actors characterise obesity as a social issue of individual responsibility, disease and rational-decision making; fat activists frame a competing collective identity of well-being, support and self-acceptance that characterise their social change efforts.Research limitations/implications -This research highlights how complexities arise but can potentially be overcome in creating inclusive social change coalitions that incorporate the voices of citizen groups whom have mobilised into social movements. Specifically, we highlight the importance of generating a common language around obesity, the significance of collaborative and supportive relations and the need to create common unity through emotional investment and returns -a departure from the highly rational approaches taken by most social change programs.Practical implications -Obesity is a complex social issue marked by conflict and contestation between those who are obese and the very actors working to support them. Our research contends that creating an inclusive social change coalition between these stakeholders will require a shift towards language anchored in well-being as opposed to disease, relations defined by support as opposed to an emphasis on individual responsibility and emotional investments that work to bolster self-acceptance in place of rational appeals as to the "correct" behaviours one should chose to engage in. Such steps will ensure social change program design is collaborative and incorporates the lived experiences of the very citizens such initiatives are targeted towards.Originality/value -We contribute to wider discussions in social marketing about the development of holistic and progressive, multi-stakeholder, multi-level programs by advocating that inclusive social change JSOCM 8,4 354 coalitions united through the collective identity elements of cognitions and language, relational ties and emotional investment offer an important step forward in tackling the wicked problems that social marketers work to address.

show abstract

Using Social Marketing to Increase Awareness of the African American Infant Mortality Disparity

Abstract: Social marketing is an effective tool to increase disparity awareness, especially among groups disproportionately affected by the disparity.

Cited by 7 publications

References 16 publications

Interventions to Improve Safer Sleep Practices in Families With Children Considered to Be at Increased Risk for Sudden Unexpected Death in Infancy: A Systematic Review

Interventions to Improve Safer Sleep Practices in Families With Children Considered to Be at Increased Risk for Sudden Unexpected Death in Infancy: A Systematic Review

Evaluation of tooth brushing behavior change by social marketing approach among primary students in Qom, Iran: A quasi-experimental controlled study

Social marketing and social movements: creating inclusive social change coalitions

Contact Info

Product

Resources

About