Utilizing Digital Marketing As A Business Strategy

Bintaro, B.P. Kusumo; Sokibi, Petrus; Amsyar, Izwan; Sanjaya, Yulia Putri Ayu

doi:10.33050/sabda.v1i1.79

Cited by 4 publications

(1 citation statement)

References 18 publications

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“…Many studies say that the application is unsatisfactory, especially on the supporting features such as the Shopee wallet, its payment features, order tracking, applications that like errors, and slow access to images that don't appear. From Shopee user reviews, it is known that the Shopee application still needs to be improved in terms of service [13], [14]. For this reason, a study was conducted to see the satisfaction of the people of Tangerang City with the Shopee application through the e-service quality method.…”

Section: Introductionmentioning

confidence: 99%

Quality Analysis Of Digital Business Services In Improving Customer Satisfaction

Lazirkha¹,

Hom

Melinda

2022

SABDA

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Consumption behavior is changing as the times change, particularly in the technology era. The background problem it is difficult to predict which items or services will be in high demand. The background of this research is number of shuttered stores, malls, and supermarkets demonstrates that the internet era creates a place for consumer democracy. Then there is only one way out, and that is marketing reform. E-commerce (online buying and selling) as research objects has emerged in Indonesia, with one example being Shopee, which is focused on mobile applications and websites. It began as a Singaporean e-commerce platform under the Sea Group in 2015 and has since grown to Malaysia, Thailand, Indonesia, Brazil, et cetera. This study was carried out in order to detect and evaluate consumer behavior in the digital era in order to enhance sales. To depict the buying behavior in genuine words, a qualitative technique was adopted as method. By posing a few random questions on online retail purchases to respondents. To see the symptoms, around 113 people were chosen based on specific criteria. The findings indicate that customers in this day and age are ready for an online shopping strategy. There are gaps in almost every indicator except the first statement indicator from the Compensation dimension The primary factor is convenience. The results shows that convenience refers to marketing characteristics such as novelty like being able to do it anywhere, saving time and money, reduced rates, flexible payment options, and friendlier service.

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Section: Introductionmentioning

confidence: 99%

Quality Analysis Of Digital Business Services In Improving Customer Satisfaction

Lazirkha¹,

Hom

Melinda

2022

SABDA

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Lessons on Digital Transformation in the Marketing Environment

Mapila,

Moloi

2024

Professional Practice in Governance and Public Organizations

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Digital Marketing Development Strategy of Cocoa Products

Adha,

Mas'ud,

Erwin

2024

RGSA

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Purpose: In the context of the issue regarding the implementation of digital marketing strategies for cocoa businesses in West Sulawesi Province, Indonesia, there is a need for an analysis to develop effective solutions. This research aims to analyze the appropriate digital marketing strategies for cocoa product businesses to access a broader market, including the international market. Method: This research employed a qualitative exploratory approach, gathering data through in-depth interviews with relevant stakeholders, data collection, data reduction, data presentation, and drawing conclusions. We adopted the Miles and Huberman model, which is commonly utilized in the data analysis process for qualitative research. Result and Conclusion: The research findings reveal three primary approaches to developing digital marketing strategies for international market access: (1) Enhancing the readiness of business actors in formulating strategies through digital platforms, such as utilizing websites and social media; (2) Aligning the appropriate international marketing mix, including innovation and creativity in presenting products; (3) Designing a digital marketing framework that aligns with web-based Key Performance Indicators (KPIs). Research Implications: These findings enhance cocoa product business operators' understanding of what is required to implement digital marketing strategies and appropriate international marketing mix in the global market. Originality/value: This study introduces a novel, more intricate model compared to previous research. It emphasizes the necessity of reassessing the international marketing mix within the current landscape of digital transformation. Additionally, it addresses a research gap by focusing on antecedents preceding the adoption of digital marketing, while also exploring the post-adoption experiences of digital marketing, a facet that has received limited attention in prior studies.

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Utilizing Digital Marketing As A Business Strategy

Cited by 4 publications

References 18 publications

Quality Analysis Of Digital Business Services In Improving Customer Satisfaction

Quality Analysis Of Digital Business Services In Improving Customer Satisfaction

Lessons on Digital Transformation in the Marketing Environment

Digital Marketing Development Strategy of Cocoa Products

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